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118 words and phrases you should never use in emails (unless you love spam filters)


written by Ollie Roddy

sales-i 29081 2015-07-23 1440960
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Ah spam filters, the kryptonite of any super salesman or woman looking to get in touch with a prospect without calling or meeting them.

To beat the virtual gatekeepers, you’re better off not saying certain words, or they’ll get angry and throw your mail out before your prospect even gets a chance to ignore it.

If, like my Mother and girlfriend, you’re one of those people who always needs to know why, please feel free to tweet us @sales_i and we’ll let you know exactly why spam filters don’t like the words in the list below.

Hint: for speed, use ‘Ctrl+F’ or ‘Cmd+F’ on Mac and enter the word you’re thinking of using.

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  • 50% off
  • Acceptance
  • Access
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  • Amazing
  • Avoid
  • Bargain
  • Beneficiary
  • Best price
  • Billing address
  • Buy
  • Call
  • Call free
  • Call now
  • Cards accepted
  • Cash
  • Chance
  • Cheap
  • Claims
  • Clearance
  • Click here
  • Collect
  • Compare
  • Cost
  • Deal
  • Dear
  • Discount
  • Do it today
  • Don’t delete
  • Don’t hesitate
  • Dormant
  • Double your
  • Drastically reduced
  • F r e e
  • Fantastic deal
  • Fast cash
  • For free
  • For instant access
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  • Free
  • Free gift
  • Free installation
  • Free offer
  • Free preview
  • Free quote
  • Free sample
  • Free trial
  • Get it now
  • Get started now
  • Give it away
  • Give away
  • Great offer
  • Guarantee
  • Guaranteed
  • Hello
  • Important information regarding
  • Increase sales
  • Increase your sales
  • Incredible deal
  • Info you requested
  • Information you requested
  • Instant
  • Investment
  • Investment decision
  • It’s effective
  • Join millions
  • Lifetime
  • Limited time
  • Lowest price
  • Money
  • Never
  • No fees
  • No hidden costs
  • No inventory
  • No-obligation
  • Offer
  • One hundred percent guaranteed
  • Order today
  • Performance
  • Phone
  • Please read
  • Price
  • Priority mail
  • Prize
  • Prizes
  • Problem
  • Quote
  • Sale
  • Sales
  • Sample
  • Satisfaction
  • Satisfaction guaranteed
  • Solution
  • Special promotion
  • Stop
  • Subscribe
  • Success
  • The best rates
  • Time limited
  • Unlimited
  • Urgent
  • Visit our website
  • Warranty
  • We hate spam
  • What are you waiting for?
  • While supplies last
  • Why pay more?
  • Will not believe your eyes
  • Win
  • Winner
  • Winning
  • Won





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  • Great list of words to avoid in our email campaigns. These words and their repetition lowers our reach and conversion rate.

Written By -

I’m a marketing professional who loves all things creative. If I’m not at work, I’m probably watching football, listening to music, enjoying a cold beer, or a combination of the three.

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