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3 ways sales software can benefit the building supplies industry


written by Natalie Davies

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Implementing sales software in the building supplies industry can be a very effective tool for keeping your business manageable and up-to-date. Whether you supply to trade, contractors or retail outlets, sales software can help your sales team to maximize profits and expand your business to even greater heights.

Designed to make every aspect of managing your business easier, sales software can improve efficiency in all areas of the business when utilised correctly.

Here are just three ways that sales software can help your building supplies business to blossom into a moneymaking empire.

1) Become all knowing

As a building supplier, you can utilize sales software very effectively to get a complete view of every aspect of your customer base at all times. Through real-time reporting and dashboards, your business can effectively track the progress of existing customers and any potential opportunities.

Sales software is great for retaining your existing customers. As a building supplier, you’re likely to have some incredibly loyal tradespeople who regularly buy from you. But do you have an easy way to track their buying habits? Are you able to distinguish someone who buys fence posts from you on a regular basis but isn’t buying fence panels too? Small pieces of information like this can be identified by sales software and sent directly to your sales team, so the next time they call they can make your customer an offer they can’t refuse.

2) Gain increased visibility of products

With sales software, you can identify your best and worst performing products and where margins may be slipping on certain product groups in a matter of seconds. Armed with this information, your sales team can decide exactly which products they need to push to meet sales targets, identify which ones are already performing well under existing conditions and where the most profit margin lies.

3) Make informed business decisions

Sales software also offers a range of tracking capabilities as well as monitoring opportunities, business reports and KPIs, budget maintenance and more. You can quickly analyze the data provided to create useful conclusions that can be acted on to help improve current processes further and truly optimize your business.

If you can see a line of products that is consistently failing to perform, for example, then you can make the informed decision with this data provided to either discontinue it or amend the sales strategy currently being used. All data evaluated by sales software is there to interpret your business reliably for you to make informed decisions on.

Are you a building supplier? Do you have any experience of implementing sales software into your industry? We’d love to hear your thoughts, leave us a comment below.

Want to effectively manage growth in your building supplies business? Download our free whitepaper for some top tips.

 

Written By -

I'm another marketing bod here at sales-i (that is marketing exec come social secretary, branded wardrobe, stationary cupboard, fixer of the printer and chief maker of a terrible cup of tea). I get to work with the two delights that are Chris and Steve who have taken it upon themselves to educate me on all things football and Star Wars. I’m a Villa or Birmingham City fan depending on which of them you ask. I really rather enjoy reading and writing (I'm not that great at the maths thing, as Chris will tell you). What I lack in Star Wars and football knowledge, I make up for with a keen eye for a good wine and a great impression of a Wookie.

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