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4 ways to use data intelligence to your advantage

written by Guest Post

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Data Intelligence solutions can provide serious insight into the best ways to expand your company’s services and investments. Understanding how to interpret and make actions based on company data is vital before you can move forward with recommendations. So, how can data intelligence solutions be used to their full potential?

Outline specific goals

Data intelligence is like a good dog.

It will do as it’s told, but has no initiative to do so without being given direction. Before any data mining is even complete, it is important to set up your data intelligence tools correctly so that the data collected will produce useful, actionable insights into areas that can be improved upon. Without doing so, data will either be too general, or too unrelated – therefore making it very difficult, or often impossible, to do anything with the data provided. Set your parameters correctly to get truly useful intelligence.

Use qualitative and quantitative data

Data intelligence is like a good hunter.

But sometimes, catching that much prey means you have to sift through it all to find the most valuable information. Data intelligence tools can often provide users with a massive amount of useful data, which is why deciding on what information is the most important is essential to mining it correctly. Using a mix of quantitative and qualitative data will provide both sides of the puzzle, allowing you to make actionable changes. Using this information to influence decisions that result in increased profit or productivity, is one of the major benefits of employing data intelligence solutions. Using the right mix of complementary data is an effective way of using the data sourced to maximize its potential.

Solve the right problems

Data intelligence is like a good teacher.

You know those ones that would give you a snippet of information and leave you to work out the rest yourself? Data intelligence does exactly that, in that it can’t actually do everything. Yes, it can produce actionable data and enable you to find the most important pieces of information. But the question remains: is this solving a necessary business problem? If your data intelligence services aren’t resulting in more profitable, efficient actions for your business – then the approach being used needs to be re-evaluated.

Follow up

Data intelligence is like a boiling pot.

You can’t just set it up and let it go. Constant monitoring is important, which is why finding potential areas for improvement and implementing the necessary changes isn’t enough. Following up with the results of these changes is the most important part of working out if your data intelligence has provided you with accurate data that effectively allowed your business to improve and expand. Dependent on the changes made, the time between tracking the effectiveness of the changes made can differ. But ensuring that you continue to monitor changes made that were influenced by your data intelligence is the most efficient way of gaining insight into how effectively you are using it long term.

Analyzing data intelligence correctly can help to implement efficient changes that can expand and improve your company’s services and investments. Using your data intelligence services in the correct way, from implementation to data output, can help you to significantly benefit your company. For data intelligence tools that will benefit your company, discover more at sales-i.

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