News Release

DG Office Supplies Looks to a Future of Accelerated Sales with Sales Intelligence Service from sales-i

Solihull, UK - December 10th, 2007 - sales-i, (www.sales-i.com) the real-time sales acceleration service for front line sales people, today announced that DG Office Supplies, (DGOS) one of the fastest growing office supplies companies in the UK has signed up to the sales-i sales intelligence service to boost visibility and customer behaviour awareness for its front line sales people.

DGOS is amongst the highest performing and fastest growing office supplies companies in the UK and its founder and managing director Darren Carr is no stranger to IT systems, having invested extensively in underpinning his award winning operation with integrated sales databases and customer relationship management systems. DGOS is also a committed Vision business system user. Keeping his finger on the IT pulse Darren became aware of a new online sales intelligence service that would identify upselling and cross selling opportunities across his extensive customer base and product range and improve the sales effectiveness of his front line mobile sales people.

Darren explains, "I was introduced to sales-i through a colleague in office supplies publishing and once I saw the system I knew immediately that it could have a dramatic impact on our business. As our business and mobile sales force has expanded, simply keeping accurate visibility of gap analysis, buying trends and best performing customers and products has become increasingly complicated." Darren continues, "Sure this can be done using a lot of IT systems and solutions know-how but the time, cost and infrastructure to support such systems is prohibitive for a small, fast moving company such as ours. The prospect of having access on-line to such a service, on a monthly subscription, without the IT resource and infrastructure was too good an opportunity to miss."

DGOS has a turnover in excess of £2M, a customer base of 700+ and offers a product range of 21,000 products. With an active mobile sales force complementing the office based team, Darren knew that sales-i offered great potential for identifying new, qualified sales opportunities and to give instant visibility on which product lines are being most successfully sold by which sales people.

"This is less about big brother and more about spotting where our reps need product training to increase sales on certain products," Darren explains. "The level of information granularity that we can get from sales-i is staggering and has enabled us to identify shortcomings in reps training and we have responded positively to address that. Our sales people are now empowered with real-time information. Whereas previously the reps would visit the office once a week to get sales and trends reports, now with sales-i this information and much more is now delivered via email to their home computers, so they set out each day armed with actionable, accurate and timely information." DGOS is also taking advantage of the sales-i alert service, where queries are run across the entire sales data and valuable and unlimited alerts are output warning of reduced spend, gaps in spending, changes in customer buying patterns etc which are fed directly to the tele-sales and mobile sales reps as text messages or email alerts.

"I cannot fault the service and knowledge of the sales-i team. This product was developed from the bottom up with sales in mind, by sales people who understood the challenges of getting a 360 degree view of sales activity and performance. It is an immensely powerful sales intelligence system for businesses of all sizes and we are delighted to be one of the first companies to have had the opportunity to embed it into our sales processes and to have yielded results so early in its deployment."

Kevin McGirl is co-founder of sales-i and comments, "DGOS is a visionary company whose 30% year on year growth is testament to its ongoing focus on customer service and sales awareness. With sales-i as its sales intelligence foundation, Darren and the DGOS team have a tremendous opportunity to increase their share of the customer and the office supplies market as a whole. We are delighted to welcome them as a sales-i customer." For more information on sales-i please visit www.sales-i.com .

About DG Office Supplies

Voted UK Office Products Dealer of the Year 2004 & 2005, DGOS is dedicated to bringing sensible solutions to office supplies, direct to your business. Our no-nonsense approach lets you run your business seamlessly, leaving you to get on with the things that really matter. We provide a fully integrated solution that delivers financial savings, specialist knowledge, a comprehensive product portfolio and unrivalled service to our clients. Our dedicated team has the knowledge, commitment and enthusiasm to really make a difference to your business. To find out more visit www.dgos.co.uk

About sales-i

sales-i© is a real-time sales acceleration service for frontline sales people. Through sales-i, sales professionals are empowered with real-time customer buying behaviour alerts which are delivered by email and text messaging, empowering them to make better informed, personalised and faster decisions which maximise repeat sales and reduce customer slippage. sales-i is a true Software-as-a-Service solution charged on a per-user, per-month, basis. Sales and marketing organisations rely on sales-i to accelerate their sales intelligence. This delivers protected customer share, better margins, visible cross-sell and up-sell opportunities and increased customer buying behaviour know-how resulting in more intelligent, profitable selling. sales-i is a privately held company with headquarters in Solihull, UK. For more information about sales-i visit www.sales-i.com or email tellmemore@sales-i.com

Copyright© 2007 sales-i. All rights reserved. sales-i and the sales-i logo are trademarks or registered trademarks of sales-i and/or its affiliates in the UK. All other brands, names or trademarks mentioned may be trademarks of their respective owners.

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