News Release

Murcom Selects sales-i to Increase Sales Visibility and Respond to Changes in Customer Buying Behaviour

Solihull, UK - December 3rd, 2007 - sales-i, (www.sales-i.com) the real-time sales acceleration service for front line sales people, today announced that Murcom, the office products specialist, has selected sales-i to increase visibility of its customers' buying behaviour and alert its sales people to respond to and reduce customer slippage.

Murcom Office Products was established in 1983 and is a leading independent dealer supplying a comprehensive range of office products from its offices and warehouse facilities in Leamington Spa. With a customer based in excess of 1,000, including county council and government departments throughout the country, Murcom offers an extensive range of more than 17,000 products.

Chris Murphy is founder and managing director of Murcom and explains, "With such a large customer base and a considerable product range it is difficult to get detailed visibility of the buying patterns of each customer. So to identify reduced spend, missed sales opportunities or to spot gaps in business is quite a juggling act." Chris continues, "We were introduced to sales-i by Spicers and following an impressive presentation we signed up for the service. In the first instance sales-i will give us valuable insight into our true position with regard to business quantities and profitability for each customer. Then by using the 'alert' service, we can feed our sales team accurate information on our customers in real-time and respond to customers whose spend is down or where cross selling opportunities need to be addressed."

"Murcom is a perfect sales-i customer," adds Kevin McGirl, sales-i's co-founder. "It has a significant customer base and a large product range and is targeting a highly competitive, margin-driven market. Murcom has the same issues as a multinational company that needs to transform its knowledge into qualified, targeted, high quality, sales opportunities but without the IT infrastructure or budgets to afford IT systems to give the sales intelligence that such an operation demands." Kevin continues, "That is where sales-i comes in. Sophisticated sales intelligence technology delivered as a real-time service enabling Murcom to monitor customer behaviour and purchasing patterns at a monthly subscription price they can afford."

Work has already begun to extract data held in Murcom's business system, Vision™ (Integrity Software) into the sales-i solution. sales-i is a genuine hosted solution meaning that there is no need for Murcom to invest in hardware or infrastructure to use it - they simply access it over the Internet. For more information on sales-i please visit www.sales-i.com.

About Murcom

Murcom Office Products is a leading independent dealer supplying a comprehensive range of office products including stationery, computer consumables and furniture. From offices and warehouse facilities in Leamington Spa, Murcom has been awarded the Gold Dealership Award and is now a member of the prestigious Gold Club. With sophisticated computer links to its suppliers, Murcom offers up to the minute stock level checking and 24 hour delivery on its 17,000+ product range. For more information please visit www.murcom.co.uk

About sales-i

sales-i© is a real-time sales acceleration service for frontline sales people. Through sales-i, sales professionals are empowered with real-time customer buying behaviour alerts which are delivered by email and text messaging, empowering them to make better informed, personalised and faster decisions which maximise repeat sales and reduce customer slippage. sales-i is a true Software-as-a-Service solution charged on a per-user, per-month, basis. Sales and marketing organisations rely on sales-i to accelerate their sales intelligence. This delivers protected customer share, better margins, visible cross-sell and up-sell opportunities and increased customer buying behaviour know-how resulting in more intelligent, profitable selling. sales-i is a privately held company with headquarters in Solihull, UK. For more information about sales-i visit www.sales-i.com or email tellmemore@sales-i.com

Copyright© 2007 sales-i. All rights reserved. sales-i and the sales-i logo are trademarks or registered trademarks of sales-i and/or its affiliates in the UK. All other brands, names or trademarks mentioned may be trademarks of their respective owners.

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