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Chris Bourne

About

I’m the Marketing Manager here at sales-i and being in marketing I obviously love crayons and of course I have a toy Chewbacca on my desk (fully equipped with the ‘Maaaaaarh’ noise!

I have worked in the technology industry for over 7 years and have a good grasp on what’s happening in the industry. I also enjoy* the technical side of software development.

*The term ‘enjoy’ relates to the very few occasions where the techy side actually goes to plan, otherwise replace with the term ‘gets frustrated’.


Every company I’ve worked for has always had a sales team putting pressure on Marketing to provide ‘leads’, which is understandable. Usually the Sales Manager says, “Just get me the names and contact details of people who are willing to see me. Once I’m in front of them, I’ll do my job”. I do however have a problem with this, as it isn’t a lead. They’re inquiries, that is all.

I firmly believe that companies lose a huge number of sales leads by constantly trying to set up (possibly unwanted) sales calls

Sales productivity

The amount of pressure on sales reps is incredible. With targets to meet, month end always just around the corner and a sales director that is constantly looking over their shoulder, sales is undoubtedly one of the most hectic and pressurized environments to work in.

But where do the best sales reps focus their efforts to become the very best? Of course, prioritization is key. Wasting time faffing around with prospects that are going nowhere and making calls just to make small talk about the weather will get you nowhere in sales

Categories:

Here at sales-i, our associations with leading buying groups afford us the opportunity to get to know each of the industries we operate in. Joining STAG Buying Group allows sales-i to get closer to each of our customers in the sports industry.

STAG unites 460 businesses across the sports, outdoor, shoe and corporate wear sectors across the UK and Ireland. With a firm dedication to improving profits and cutting costs for their member base, STAG is the premier buying group in the UK for sports organizations