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Chris Bourne


I'm the Marketing Manager here at sales-i and being in marketing I obviously love crayons and of course I have a toy Chewbacca on my desk (fully equipped with the 'Maaaaaarh' noise! I have worked in the technology industry for over 7 years and have a good grasp on what's happening in the industry. I also enjoy* the technical side of software development. *The term 'enjoy' relates to the very few occasions where the techy side actually goes to plan, otherwise replace with the term 'gets frustrated'.


Big Data has become bigger than ever and its growth is accelerating at an unprecedented rate. This growth rate is beginning to present every business with endless opportunities.

Even Small Data has produced massive results

For the moon landing, traveling the 226,000 miles at a speed of 2,100mph only required a computer program with 64kb, which is 31,250 times less powerful than your smartphone. So just imagine what Big Data can do

Mistakes salespeople make

Of all the business professions in the world, sales is by far one of the most emotionally testing. Months of hard work and warming up a prospect can result in them saying that they aren’t interested, are going with one of your competitors, or, even worse, in them suddenly giving you radio silence. It’s for these reasons that the experts have to be admired; to weather as many storms as they have and come out on top requires the skin of an armadillo, the heart of a lion and the persistence of a horny teenage boy

Better data = better insights

In a recent survey by CFO Research, senior finance executives stated that one of their biggest challenges was not having access to critical data to make better-informed decisions. The survey threw up interesting stats, including 42% wanting more access to products’ profitability; 41% wanting better insights into customer profitability; and 32% stated they needed better visibility of revenue.

So, in a nutshell, a third of finance executives need better data and visibility regarding product profitability and revenue