Ahhh, the age-old question, “should your sales and marketing teams be aligned?” This is a topic that throws up a few heated discussions from both sales and marketing teams. My background involves many marketing roles from different sectors and I know first hand that marketing can be a difficult entity to shoe horn into another department.
Despite years of differing views there is still a sales and marketing alignment problem. So what are the pros and cons of making a
Jump on Google and do a quick search for marketing quotes and you’ll probably come across this one, “I know that half of my advertising dollars are wasted… I just don’t know which half” by John Wanamaker, a former marketer. Basically he was saying without knowledge of what marketing activities are working well you cannot differentiate the good from the bad. The result, more spend, more work for a similar outcome compared to if you were to concentrate on just the successful activities
We may not have as much magazine coverage as Kim Kardashian but we’re trying! Here are our latest adverts to feature in Sports Insight, OPI and Talk Business magazines.