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Chris Bourne


I'm the Marketing Manager here at sales-i and being in marketing I obviously love crayons and of course I have a toy Chewbacca on my desk (fully equipped with the 'Maaaaaarh' noise! I have worked in the technology industry for over 7 years and have a good grasp on what's happening in the industry. I also enjoy* the technical side of software development. *The term 'enjoy' relates to the very few occasions where the techy side actually goes to plan, otherwise replace with the term 'gets frustrated'.

Ahhh, the age-old question, “should your sales and marketing teams be aligned?” This is a topic that throws up a few heated discussions from both sales and marketing teams. My background involves many marketing roles from different sectors and I know first hand that marketing can be a difficult entity to shoe horn into another department.

Despite years of differing views there is still a sales and marketing alignment problem. So what are the pros and cons of making a

Marketing business intelligence

Jump on Google and do a quick search for marketing quotes and you’ll probably come across this one, “I know that half of my advertising dollars are wasted… I just don’t know which half” by John Wanamaker, a former marketer. Basically he was saying without knowledge of what marketing activities are working well you cannot differentiate the good from the bad. The result, more spend, more work for a similar outcome compared to if you were to concentrate on just the successful activities

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