Customers don’t want to be coerced into making a purchase – and you’d be surprised how often some companies need to be reminded of this. Where you could once get away with more aggressive, door salesman-style selling tactics, today’s customers want to feel that you know your product inside out and understand their needs. This knowledge-led approach to sales is a far more rewarding and lucrative experience.
This is what is known as insight selling
This weekend saw the British Touring Car Championship descend on Oulton Park. As the sun beat down on the Cheshire circuit, track temperatures were tipping the early 40s.
After 3 consecutive race weekends of podiums, blistering lap times and incredible driving, Saturday morning’s free practice sessions set the tone for what would be a challenging weekend for the sales-i sponsored Power Maxed Racing team
Distribution Center is the official publication of HARDI, the voice of the HVACR industry in North America representing nearly 500 distributor members across 5,000 branch locations. Having joined HARDI as a Service Vendor back in 2014, we have taken an active role in getting to know the members that make up the group through networking events, annual conventions and sharing our vision as a company.
2017 saw the launch of the inaugural HARDI 40 Under 40 list, celebrating the top performers and rising stars in the HVACR industry in conjunction with Distribution Center magazine