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Bosal

Leading international automotive and industrial supplier continues to deliver outstanding customer experiences.


Automotive

Bosal has been manufacturing and supplying automotive and industrial components across the world for almost a century. Sales performance software from sales-i has empowered their sales team to continue their impressive growth.

34 manufacturing plants
93 years in business
6 sales-i users

About Bosal

Established back in 1923, the Bosal Group is headquartered West of Brussels in the town of Lummen, Belgium. The leading manufacturers of automotive and industrial components across the world, Bosal employs close to 5,000 people across 34 plants and 18 distribution centres internationally.

Having set up their UK branch in the late 1970s, Bosal UK supplies fully approved exhaust systems to the automotive sector. Based in the North East, the company manufactures and delivers a comprehensive range of products to a vast network of motor factors across the UK and Ireland.

“There was a lack of information available in our current system, it wasn’t enough for our sales team to stay on top of our customer base."

The Challenge

As the UK arm of the company continued to grow at an incredible rate, Sales Director Karl Ridings was faced with an incumbent system that simply wasn’t working for their business.

“There was a lack of information available in our current system, it wasn’t enough for our sales team to stay on top of our customer base. The little information that was available wasn’t easy to work with and we were wasting valuable time collating the information we needed.”

The Solution

Since discovering sales-i in early 2016, Karl and his team were only too impressed with what the solution could offer: “From our very first contact with sales-i, they demonstrated their expertise and willingness to work side-by-side with their customers. They fully understood what we needed from our information and how it needed to be displayed.”

“For me, it was a fresh new look and approach, compared to other solutions on the market.”

For me, it was a fresh new look and approach, compared to other solutions on the market. I would highly recommend anyone looking for a business intelligence solution to speak to the team at sales-i. Karl Ridings
Sales Director

Results

Having worked closely with sales-i throughout implementation, Bosal are no longer flying blind when it comes to looking after their customers. “Our sales team can effectively access and use our data with a few clicks.”

As the team continues to use the system, Bosal’s customers are also taking note of their increased professionalism with sales-i at their side. “Being able to interrogate our data and drill down to line item detail with ease shows our customers that we’re ahead of the curve and delivers an added professionalism to our meetings.”

Karl is also actively promoting the use of sales-i’s integrated CRM solution to his team. “Since our previous CRM was an internal process that was incredibly time consuming, it was a huge benefit to have CRM available within sales-i.”

What's next?

Despite having only been using sales-i for less than a month, Karl and his team are already seeing the benefits of using the system. “The team has been tasked with using sales-i on a daily basis to help them identify opportunities and threats within their customer base.”

“The whole process of implementing sales-i into Bosal has been seamless and professionally handled throughout. I would highly recommend anyone looking for a business intelligence solution to speak to the team at sales-i.”

Looking to continue an impressive growth rate like Bosal?

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