Etag Fixings Ltd originally started off distributing fixings, hand-tools and safety equipment in 2004. Over the 13 years since then, the company has expanded their range to match their customer’s ever-changing needs, something they still focus heavily on to this very day.
Etag now have facilities in both the UK and Ireland, as well as one of the biggest product ranges in their field with dedicated product divisions for ceiling and drywall, masonry, concrete and formwork, airtightness, exterior insulation systems, access panels, signage and carpentry.
For more information on Etag Fixings Ltd please visit http://www.etagfixings.co.uk/
"The fact sales-i alerts us when customers stop buying has been very useful indeed.”
Etag have a multitude of clients across various sectors ranging from large multi-national construction companies through to SMEs and DIY builders.
Jana Rejtharova, Business Development & Project Manager for Etag, explained that this brings its own challenges. One of the biggest challenges being that Etag couldn’t get the “relevant customer data to hand when they needed it.” For example, who had stopped buying certain products, who was buying more and who was buying one product but not the obvious cross-sell product to go with it?
After a free, online demonstration tailored to their specific business challenges, Etag decided to give sales-i a try.
Jana has been impressed with how quickly they can now get all the relevant sales information they need from the system. “Accessing relevant customer sales reports through sales-i is like a walk in the park. I can get what I need within seconds.”
This in turn has allowed Etag to spend less time and effort on data mining so they can concentrate on selling instead.
One of the biggest benefits of sales-i for Etag has been its ability to proactively keep track of sales. “The fact it alerts us when customers stop buying has been very useful indeed,” said Jana.
This has, again, allowed the company and its salespeople to save time data mining and analyzing figures. It also means they’re always up-to-date and ready to contact customers straightaway if their spend has decreased or if the account has untapped potential.
The plan for Etag now is to get their salespeople trained up to use the MyCalls section of sales-i more ”so they can log calls and use the diary functions” which will only serve to make the team even more efficient and sales focused.
As Jana explains, this will bring them a step closer to their overall goal of “using the system to its full potential.”