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LE Went

Supplier of finishing products to variety of industrial sectors, LE Went impressed by level of information in sales-i.


Established in 1962 in Malden, Surrey, LE Went is a family run, independent distributor of automotive, industrial and wood finishing products.

About LE Went

Specialists in paints, consumables and equipment to the automotive repair and wider industrial industries, LE Went operates under two key business values which are the heart and soul of the business: an ethical approach and a focus on customer satisfaction.

With three branches in South East England, LE Went’s product portfolio today exceeds over 5,000 lines.

“sales-i has rewritten the rule book on how we face challenges as a business.”

The Challenge

Despite being one of the leading suppliers in the UK, LE Went was finding it increasingly challenging to access sales information.

Brian Heritage, Sales Director for the company was only too aware of this growing problem: “We were finding it increasingly difficult to access accurate sales information on the move. That and a lack of CRM capabilities meant we were hitting a wall when it came to optimizing our efforts as a company.”

The Solution

Back in 2014, the team at LE Went started their hunt for a solution to this challenge. “The ability to interrogate data in sales-i was just what we needed,” says Brian.

“sales-i has rewritten the rule book on how we face challenges as a business.”

We’ve found sales-i to be a huge success and we’re now more in control of our strategies and efforts as a company. Brian Heritage
Sales Director


“We’ve found sales-i to be a huge success and we’re now more in control of our strategies and efforts as a company.”

“The quick and easy access to business-critical information allows us to be more proactive and better at being reactive. The mobile capabilities mean we have sales information at our fingertips without needing to ask the office for information.

“The sales data available in sales-i allows for better stock control, tracking of promotion activity and even which of our reps are achieving and which aren’t.”

Brian and his team are actively using the integrated CRM in sales-i to manage their accounts: “The CRM speaks for itself and does everything you need it to do. MyCalls is excellent for planning and setting tasks,” Brian adds as he looks to involve their accounts payable and branch managers in using the CRM so that they are always singing from the same hymn sheet.

What's next?

As the team at LE Went enters its third year using sales-i, they are now looking to continue their upward growth trend with the help of the new supplier relationship management tool from sales-i, purchase-i: “The step change at LE Went has been so significant with sales-i that we are keen to investigate whether purchase-i will deliver the same benefits to our business.”

Having recently introduced Document Storage to their account, the team at LE Went are now actively managing their documents for each customer in sales-i as well: “Document Storage is already delivering results and ensuring that business critical documentation is available to the right person at the right time.”

“The thing that makes sales-i tick all the boxes for me is the team of people behind it all. In my career spanning 3 decades, these guys have truly topped the table when it comes to servicing our business’ needs. A super friendly, knowledgeable and efficient bunch who I have no hesitation in highly recommending,” Brian concludes.


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