With over 50 years of serving trade and retail customers, LE Went is one of the most trusted paint and equipment suppliers in the industry.
“Before sales-i, we couldn’t successfully manage any areas of the business, but now, we’re able to measure everything from gross profit to KPI’s.”
Brian Heritage, Sales Director
The Overview.
Established in 1956 and located in Croydon, LE Went works with key manufacturers to serve businesses in and around London, including the South East of the UK.
Stocking thousands of product lines from leading manufacturers, customers can ensure they’re getting the highest-quality spray painting and mixing equipment for car body repairs, including spray guns, fillers, industrial paints and valeting products.
The Challenge.
Brian Heritage, Sales Director at LE Went, shares that the business was surviving on basic excel spreadsheets that were only bringing negative impacts to their processes. “We had very limited information to hand, with no ability to plan or set targets and no way to monitor field activity or sales performance.”
“Unfortunately, we became a reactive sales team rather than a proactive sales team and had no control over the direction of the business. We were unable to understand the subtleties of sales or trends, which were needed to make corporate decisions.”
The Solution.
Brian shares that he discovered sales-i through extensive research into the right solution and knew that the functionalities within the system would benefit LE Went significantly.
“We needed an easy-to-use sales software that every user could understand and implement. We are all very different and have different requirements, meaning that sales-i needed to stretch from supporting the simplest tasks to the most complex within the same place – and it does!”
Because sales-i can be accessed from anywhere, at any time, with no signal needed, users can take advantage of the sales software from any location; whether you’re a salesperson out in the field or a manager in the office. Having the ability to download the sales-i app also allows users to switch from desktop to smart phone or tablet as they move from one place to another, meaning you can finish your reports or analysis from your car before a meeting or on your commute to work.
"sales-i has allowed us to identify the key information within our business and distribute it through the organisation to ensure all departments are up to date and focused on data-driven results."
Brian Heritage, Sales Director
The Results.
“sales-i has allowed us to identify the key information within our business and distribute it through the organisation to ensure all departments are up to date and focused on data-driven results. Before sales-i, we couldn’t successfully manage any areas of the business, but now, we’re able to measure everything from gross profit to KPI’s.”
Brian continues by sharing that “sales-i has given back our time, as the production of customer health reports and purchase analysis have now been reduced from hours to minutes, as well as being converted into a user-friendly and consumable format. From this, our sales team can understand where they are not selling into a customer and why, allowing them to take advantage of an up-sell or cross-sell opportunity. Ultimately, we’re able to make smarter business decisions that contribute to our profits and help us to hit our targets quicker.”
“Within sales-i, we can also investigate the sales performance by manufacturer, sales branch and even the salesperson to get a better understanding of what is happening beneath the surface. Having the ability to break it down into three categories allows us to monitor all aspects of the business in one place, which includes the activity of our sales teams and how close they are to achieving their sales goals.
The Future.
Brian shares that the future plans for LE Went are to “utilise the CRM within sales-i better to improve reporting of activities, as well as taking advantage of the Campaigns feature.”
He concludes with “sales-i saves me time – and therefore money – which is why I’m making it my mission to encourage all users to actively participate in using the system to maximise potential.”
