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Strata Stones

Challenging industry and fierce competition are no match for Strata Stones with sales-i.


Building

Natural stone importer, Strata Stones continues international growth with instant account insight and reporting in sales-i.

About Strata Stones

Strata Stones is a natural stone importer established in 2005 with the aim of bringing top quality natural stone paving to the UK. Since their inception, Strata Stones has become one of the leading suppliers of stone paving to builders’ merchants and landscapers across the UK and even further afield.

Headquartered in Ipswich at their vast distribution site, the company has provided top quality, innovative materials and outstanding service levels to its international customer base for a decade.

In a challenging industry with fierce competition, the team at Strata Stones was struggling to keep up with their key accounts and sales. National Sales Manager, Duncan Murray was all too aware of this problem: “Our Area Sales Managers weren’t always up to date with information on their customers and we found it difficult to keep on top of who was ordering what and when.” As the company continued to grow, Strata Stones sought to overcome the inherent challenges that came with a competitive industry, so they looked to new technology to help them bolster their year-on-year growth.

The Challenge

In a challenging industry with fierce competition, the team at Strata Stones was struggling to keep up with their key accounts and sales. National Sales Manager, Duncan Murray was all too aware of this problem: “Our Area Sales Managers weren’t always up to date with information on their customers and we found it difficult to keep on top of who was ordering what and when.”

As the company continued to grow, Strata Stones sought to overcome the inherent challenges that came with a competitive industry, so they looked to new technology to help them bolster their year-on-year growth.

The Solution

Soon after beginning their search for a new solution, the team at Strata Stones discovered sales-i. “It takes all the hassle out of our reporting. sales-i has been in place since I started at Strata Stones and by the end of my first day, I had a clear understanding of the company’s performance in the marketplace.”

The team at Strata Stones has now been using sales-i for almost 5 years and hasn’t looked back since.

Be it financial or customer information that we need, this is all available in sales-i in a few clicks. The ease of reporting is priceless, I can’t recommend sales-i enough." Duncan Murray
National Sales Manager

Results

Since joining Strata Stones and discovering sales-i, Duncan has been impressed with the amount of information readily available within the system. “We have instant access to up-to-date information that we can use when we’re out in the field or meeting with customers.”

What’s more, Duncan and his team can now pinpoint the precise customers or product lines that are underperforming and work to rectify this before it’s too late. “Having the ability to look at all of your customers’ performance at the touch of a button is without a doubt priceless for us,” Duncan adds.

“sales-i helps us to keep on top of our best sellers and high moving product lines,” Duncan says, as the team continues to use sales-i to uncover key sales information on their customers in an instant.

What's next?

As Strata Stones continues to grow both on a national and international scale, the company is continuing to champion sales-i. “The whole sales-i team is fantastic and nothing is too difficult for them, you get answers and help immediately,” Duncan explains.

“Be it financial or customer information that we need, this is all available in sales-i in a few clicks. The ease of reporting is priceless and I can’t recommend sales-i enough.”

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