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Let me start by saying I love analytics.

Yes, you’re probably thinking I’m a sad, lonely nerd, sitting in a dark room drooling over stats and numbers rolling across my screen.

But you’re wrong (sort of).

Analytics are starting to play a major role in almost every aspect of your life, not just in business, and you don’t have to be a super-geek to appreciate the results.

Think about your local supermarket: they use data analysis to set up their aisles for maximum spend from you