Let me start by saying I love analytics.
Yes, you’re probably thinking I’m a sad, lonely nerd, sitting in a dark room drooling over stats and numbers rolling across my screen.
But you’re wrong (sort of).
Analytics are starting to play a major role in almost every aspect of your life, not just in business, and you don’t have to be a super-geek to appreciate the results.
Think about your local supermarket: they use data analysis to set up their aisles for maximum spend from you