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With more data being produced than ever before, the need for more effective, efficient processes has grown too. Predictive analytics is one such process, and one that until recently was reserved only for those who were particularly technically minded.

But fast forward to touch screens, fast food apps and instant streaming of all your favourite TV shows – and it makes sense that some of that technology should be put to good use in the working world, too

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Let me start by saying I love analytics.

Yes, you’re probably thinking I’m a sad, lonely nerd, sitting in a dark room drooling over stats and numbers rolling across my screen.

But you’re wrong (sort of).

Analytics are starting to play a major role in almost every aspect of your life, not just in business, and you don’t have to be a super-geek to appreciate the results.

Think about your local supermarket: they use data analysis to set up their aisles for maximum spend from you