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garbage crm system
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Have you ever heard of ‘Cause and Effect’? It’s a theory that suggests every action has an equal reaction.

For example, Joe forgot to plug his laptop in (cause) and his laptop stopped working (effect).

So, what does this have to do with data management in your CRM system? Simple, the better the data is that you input, the more valuable the information that you extract will be.

If you’re to believe research carried out by numerous companies, roughly 65% of CRM systems fail

crm notes
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You’ve just stepped out of that all-important sales meeting that you’ve spent hours prepping for, but the admin doesn’t stop there. Now you need to update your CRM notes to reflect on what was just discussed.

Working closely with salespeople, I know that this is regarded as a chore rather than an important selling task. Surely, every minute your taking notes is a minute lost selling

sales funnel
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It’s 11am on a Tuesday, you’ve just put the phone down after talking to a prospect and you’re ready to dial again to speak to the next person. This is a typical process for a salesperson but to do this you need to have acquired a list of contacts that may have a need for your product.

The consensus is that the more you pour into the top of the sales funnel the more that will come out the other end as a customer