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Your company has got a shiny new customer relationship management (CRM) system that is set to revolutionize how you work. Your team has had their initial training on it, started playing around with it, and then month by month, they are using it less and less. What happened? Why the decline in use?

This blog examines the 5 key reasons why sales reps stop using their CRM and gives you an action plan on how you can get them to start using it again

2 business men talking

A decade after the economic downturn, the job market has finally started to rebound with jobs being added in nearly every sector. The unemployment rate in both the US and UK has been sitting at around 4% for the last few years, down from an average of 6.5% in 2014. While most companies are having success finding the candidates they need to fill their open positions, businesses in the manufacturing sector have been struggling to get applicants through the door.

The National Association of Manufacturers estimates that US companies will face

Benefits of CRM software

With its roots firmly set in the late 1980s, Customer Relationship Management (CRM) software has come on leaps and bounds since the digital rolodex and database marketing software of yesteryear. In 1986 ACT! introduced the world to contact management software which allowed users to store and organize customer contact information.

The contact management software that followed from a myriad of suppliers formed the foundations of the CRM software tools we know today