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Customer insight

Customer insight is the understanding of your customer, based on their buying behavior, their experiences with you, their beliefs or their needs. Customer insights go beyond raw data or research, it is a multi-view of your customers derived from a strategic analysis of qualitative and quantitative data

technology

Sales intelligence software (SI) is designed to make a salesperson’s job easier. It looks at your sales data and does clever things with it. It’s a system that can collect data, integrate it into a system and analyze it.

It searches for trends and issues and allows its users, typically salespeople, to always be up to date with what’s going on with their clients so they can drive their business in the right direction

Company culture

Would you sell steak to a vegetarian? Nope, me neither. Selling products to customers who clearly don’t have an interest in what you have to offer is a waste of energy and precious selling time. But at what point, exactly, was it made clear that they don’t want what you’re offering? Without customer intelligence and analytics, you’ll never have the in-depth answers you need for approaching a sale, fully prepared