in Customer intelligence
Customer insight is the understanding of your customer, based on their buying behavior, their experiences with you, their beliefs or needs. Customer insights go beyond raw data or research, it is a multi-view of your customers derived from a strategic analysis of qualitative and quantitative data
With more data being produced than ever before, the need for more effective, efficient processes has grown too. Predictive analytics is one such process, and one that until recently was reserved only for those who were particularly technically minded.
But fast forward to touch screens, fast food apps and instant streaming of all your favourite TV shows – and it makes sense that some of that technology should be put to good use in the working world, too
Sales intelligence software (SI) is designed to make a salesperson’s job easier. It looks at your sales data and does clever things with it. It’s a system that can collect data, integrate it into a system and analyze it.
It searches for trends and issues and allows its users, typically salespeople, to always be up to date with what’s going on with their clients so they can drive their business in the right direction