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in Customer retention

Never underestimate the importance of a customer complaining.

It is far better for a customer to be annoyed and let you know rather than for a customer to be annoyed and leave you without you even realizing.

It means you have an opportunity to put things right and to potentially build a relationship with them, where there may not have been one before.

However, there is no doubt that handling a customer complaint can be a daunting task.

The infographic below gives 9 steps to follow to help both you and the customer get through this difficult process

customer retention strategy
How To Retain Customers That Are Valuable To Your Business

Enticing the customers through the door is the easy part. Getting them to stay (customer retention) is where the challenge begins. Learning how to tailor your service to each individual customer is the secret to maintaining a positive relationship, and developing it into one that lasts. But how exactly do you ensure your customers stay happy? Sometimes looking at them in a different light can help to deliver a service that will keep them happy, and make them stay…


account management

Account management is much like being in a relationship: it’s all about communication, trust, reading signals and knowing how to keep the other party interested (from my experience, this is easier said than done).

Continue reading for 6 do’s and don’ts which you can apply to account management, as well as to the relationships in your life.

1. Do: Build up a relationship

A pretty obvious one to start with but it’s the golden rule of account management