As a manufacturer, wholesaler or distributor, 80 – 90% of next year’s revenue will come from your existing customers. Knowing which customers are at risk of leaving, could be buying more or are true advocates of your brand is an essential part of a successful business.
To gain insight, you need to apply a customer health score to every account. You may already do this with a red, yellow, or green system
Customer insight is the understanding of your customer, based on their buying behavior, their experiences with you, their beliefs or their needs. Customer insights go beyond raw data or research, it is a multi-view of your customers derived from a strategic analysis of qualitative and quantitative data
It’s always great to learn how sales-i is helping our customers. Paul Johnson is Regional Sales Manager for the UK’s largest distributor of surfacing materials, International Decorative Surfaces and has been using sales-i for over 6 years.
At the annual International Decorative Surfaces company awards recently, Paul was recognised for his contribution to innovation and improvement and to acknowledge the role that sales-i has played in this