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Discounting is an accepted part of contemporary and historical product pricing strategy. Justifications are often persuasive: Black Friday and Cyber Monday demonstrate that, if nothing else, customers are enthusiastic – occasionally to the extreme – about buying cut-price products.

Nonetheless, if you’re resorting to discounting, it’s quite likely that you’re ignoring some important flaws in your business model and product pricing strategy

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Do you want to connect better with your prospects and customers to increase revenue? Lee Holsgrove, from Insidesales.com, the industry’s leading Sales Acceleration platform, walks you through 5 tips to help you drive business through social selling

When it comes to effective sales and marketing, you have to stay top dog. How? By knowing your current and potential customers inside and out. This can be difficult if you’re relying solely on gut feeling. Is there an easier way? Business Intelligence (BI) tools allow companies just like yours to effectively and efficiently analyze data and create proactive marketing strategies based on key insights.

BI has come a long way since the term was coined in the ‘80s. Today’s robust solutions are now available to all types of businesses