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http://www.sales-i.com/3-social-pitfalls-salespeople-fall-into-and-how-to-avoid-them

In an increasingly digital world the traditional workplace has been extended onto social networks, professional networking sites and broken free of the regular 9 to 5. As a result, modern salespeople are having to navigate a shifting landscape of social do’s and don’ts as they build and nurture working relationships

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Sales and marketing are essentially two sides of the same coin.

While sales professionals tend to sell on a one-to-one basis, marketers are focused on getting a message out to large numbers of people at a time.

That said, both departments have the same goals: to raise awareness of a product or service and, ultimately, sell it.

Although the two departments have very different day-to-day tasks that make this achievable, the snowball-like progress of technology over the past decade has seen the lines between two once entirely different jobs blur significantly

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Although digital timekeeping has supplanted it for the most part, there still exists an appreciation for the work of a watchmaker. The precision and skill that goes into even the humblest wristwatch is impressive to consider. Assembling the gears and springs in such a way to keep perfect time requires skill, dexterity and patience — the same can be said of building a successful Internet marketing lead generation campaign. Like a watch, a successful campaign is comprised of many small components that need to work in harmony to perform their function