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Although digital timekeeping has supplanted it for the most part, there still exists an appreciation for the work of a watchmaker. The precision and skill that goes into even the humblest wristwatch is impressive to consider. Assembling the gears and springs in such a way to keep perfect time requires skill, dexterity and patience — the same can be said of building a successful Internet marketing lead generation campaign. Like a watch, a successful campaign is comprised of many small components that need to work in harmony to perform their function

Marketing and sales are essentially two sides of the same coin: both have the aim of raising awareness of a brand, product or service, and nowadays, both have to write to sell.

The only difference is that marketing tends to speak to a group of people all at once, whereas sales is done on a one-to-one basis.

As a result, over the years, the best salespeople have become those who have the smoothest talk, whereas the best marketers are those who can write the best sounding and most engaging content

Big Data to market to millennials
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Millennials are a unique bunch; they’ve grown up with technology, have never known a time without a smartphone and today have a strong hold over the consumer landscape.

But these next-genners know exactly what they want and how they want it. And they want it now. They crave relevancy and engagement, but with a short window to capture their attention, how can you pique their interest and keep them engaged?

Our CEO, Paul Black, has recently spoken to