In an increasingly digital world the traditional workplace has been extended onto social networks, professional networking sites and broken free of the regular 9 to 5. As a result, modern salespeople are having to navigate a shifting landscape of social do’s and don’ts as they build and nurture working relationships
Sales and marketing are essentially two sides of the same coin.
While sales professionals tend to sell on a one-to-one basis, marketers are focused on getting a message out to large numbers of people at a time.
That said, both departments have the same goals: to raise awareness of a product or service and, ultimately, sell it.
Although the two departments have very different day-to-day tasks that make this achievable, the snowball-like progress of technology over the past decade has seen the lines between two once entirely different jobs blur significantly
Although digital timekeeping has supplanted it for the most part, there still exists an appreciation for the work of a watchmaker. The precision and skill that goes into even the humblest wristwatch is impressive to consider. Assembling the gears and springs in such a way to keep perfect time requires skill, dexterity and patience — the same can be said of building a successful Internet marketing lead generation campaign. Like a watch, a successful campaign is comprised of many small components that need to work in harmony to perform their function