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abraham lincoln
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Sales and marketing are essentially two sides of the same coin.

While sales professionals tend to sell on a one-to-one basis, marketers are focused on getting a message out to large numbers of people at a time.

That said, both departments have the same goals: to raise awareness of a product or service and, ultimately, sell it.

Although the two departments have very different day-to-day tasks that make this achievable, the snowball-like progress of technology over the past decade has seen the lines between two once entirely different jobs blur significantly

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Although digital timekeeping has supplanted it for the most part, there still exists an appreciation for the work of a watchmaker. The precision and skill that goes into even the humblest wristwatch is impressive to consider. Assembling the gears and springs in such a way to keep perfect time requires skill, dexterity and patience — the same can be said of building a successful Internet marketing lead generation campaign. Like a watch, a successful campaign is comprised of many small components that need to work in harmony to perform their function

Marketing and sales are essentially two sides of the same coin: both have the aim of raising awareness of a brand, product or service, and nowadays, both have to write to sell.

The only difference is that marketing tends to speak to a group of people all at once, whereas sales is done on a one-to-one basis.

As a result, over the years, the best salespeople have become those who have the smoothest talk, whereas the best marketers are those who can write the best sounding and most engaging content