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in New business


As anyone can see, technology has changed the way people interact with one another. But it hasn’t just impacted human connection – it’s changed the way we go about everyday processes and changed our priorities.

This change has been especially noticeable in the business world. Companies are interacting with customers in different ways, and collecting data has become an increasingly important task. However, business in general is often slow to adapt to changes – just look at how many people still list their fax number in their email signature

Your market hasn’t got an infinite number of businesses, so you’ll probably find that your best prospects already have someone supplying them with a similar product or service to what you sell.

Where the problem lies is when these prospects have built up a relationship with their current supplier. Whether they are satisfied or even if their current service falls below their expectations it is still a mammoth task to get them to take note of you. The reason many meeting requests are refused is because they have built up these long-term relationships

225 million members. 200 countries. 10 years. LinkedIn has come a long way since its birth back in May 2003. But as a whole, is LinkedIn really that good for sales?

Social selling is quickly taking over and beginning to dominate the sales arena. The traditional methods of cold call and emailing simply don’t work. Relationships are the foundation of selling and LinkedIn is the professional social network that will help you to take advantage of being social.

Trading in people

Contacts are the currency of LinkedIn and connections breed connections