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in New business

7th November 2018

Want to discover why selling is like dating? Read on.

“Hello, Stationers Direct, how can I help you?”

‘’Hi, It’s Dave from Super Supplies, Is Julie Andrews there please?”

“One second Dave, I’ll put you through.” …

“Hi Dave, It’s Julie here, thanks for calling me, I love getting calls off your sales guys

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As anyone can see, technology has changed the way people interact with one another. But it hasn’t just impacted human connection – it’s changed the way we go about everyday processes and changed our priorities.

This change has been especially noticeable in the business world. Companies are interacting with customers in different ways, and collecting data has become an increasingly important task. However, business in general is often slow to adapt to changes – just look at how many people still list their fax number in their email signature

Your market hasn’t got an infinite number of businesses, so you’ll probably find that your best prospects already have someone supplying them with a similar product or service to what you sell.

Where the problem lies is when these prospects have built up a relationship with their current supplier. Whether they are satisfied or even if their current service falls below their expectations it is still a mammoth task to get them to take note of you. The reason many meeting requests are refused is because they have built up these long-term relationships