in Sales management
We have all been in that job where you have to submit your ideas in triplicate to your, let’s say, ‘very particular’ manager only to have your enthusiasm crushed. Equally, many will have been thrown in at the deep end in a new role and spent the first few days floundering to grasp what is it that new made-up job title really means, what your goals are and (god forbid!) if you have any deadlines! Which begs the question – as a manager, are you damned if you do and damned if you don’t dictate your employee’s workflow?
Have you ever heard of ‘Cause and Effect’? It’s a theory that suggests every action has an equal reaction.
For example, Joe forgot to plug his laptop in (cause) and his laptop stopped working (effect).
So, what does this have to do with data management in your CRM system? Simple, the better the data is that you input, the more valuable the information that you extract will be.
If you’re to believe research carried out by numerous companies, roughly 65% of CRM systems fail
Dreading Thursday’s report because your sales figures don’t match up to those enthusiastic projections from last month? Wondering why your sales team are underperforming? Need new ways to boost sales? Thinking how to increase sales?
As much as a decline in sales may not always be your fault, that doesn’t mean that there’s nothing you can do to turn it around. Understanding the problem is the first step to figuring out how to increase sales and tackle it head on – followed by learning the most appropriate response in order to fix it