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technophobe

No one likes change, but when it comes to technology, some people can be particularly resistant. So how can you win over a technophobe?

Here are the top 5 issues that influence the negative perception of technological change for salespeople and how to turn tech cynics into tech evangelists:

 

Forced technical upgrades

So much time and consideration goes into the costs, relevancy and implementation of a product without drawing on your most valuable resource – those that will have to use it every day

Staircase

No one likes a meeting that rambles on, has no plan, no goals and no respect for other people’s time. Making every moment count in a meeting is more than just luck. Getting prepared and delivering a relevant agenda with timely feedback and action points is essential to improve your sales leads.

So let’s get organized! Here are 18 steps to keep you on track and make your meetings more efficient and more productive:

Pre Meeting

Confirm the meeting details with your client. Namely the time, date and location.

Confirm the agenda

Gordon Gekko

This isn’t an 80’s rom-com and you are not Gordon Gekko. Business catchphrases are cliché and often flag up to customers that you are not treating them as individuals. Overused sales patter can quickly turn a client off. So, pause next time you go to assure someone your product is a ‘win-win’ for them or that it provides ‘peace of mind’… yawn. You can do better than that. Tell them a real example from a current client similar to them, or better yet, tailor a few personalized projections based on your prospect’s business