in Sales performance
This isn’t an 80’s rom-com and you are not Gordon Gekko. Business catchphrases are cliché and often flag up to customers that you are not treating them as individuals. Overused sales patter can quickly turn a client off. So, pause next time you go to assure someone your product is a ‘win-win’ for them or that it provides ‘peace of mind’… yawn. You can do better than that. Tell them a real example from a current client similar to them, or better yet, tailor a few personalized projections based on your prospect’s business
In an increasingly digital world the traditional workplace has been extended onto social networks, professional networking sites and broken free of the regular 9 to 5. As a result, modern salespeople are having to navigate a shifting landscape of social do’s and don’ts as they build and nurture working relationships
Working in sales can be a minefield. High pressure, limited time, strong competition, bad press, you can be flavor of the month one month yet tossed to a side the next.
It can be even harder when you’re trying to sell technical products to average Joe who hasn’t got a degree in advanced mathematics. So how can you make selling easier for yourself, no matter how technical the product is?
Think F.A.B …
Features, Advantages and Benefits