in Sales team
Business technologies are advancing at a rapid rate. The choice of new and improved products can often be incredibly overwhelming. Faced with such a range of options, companies often freeze with indecision, or end up making a bad investment. The problem is, if your business relies on unsuitable or outdated technology, it will risk falling behind its competitors.
Here are three reasons why your business needs to keep up with the pace of change – and crucially, take the right approach to new technologies.1
What springs to mind when you think of a salesperson? The telesales agent that continues to read from a script when you have said you can’t talk? A shady character flashing you an inner view of a trench coat covered in fake Rolex watches? Or maybe just the classic used car salesman hiding the dent in the door with an oversized clipboard and a strained smile?
Whatever you picture, chances are it isn’t complimentary.
The term salesperson came into official parlance in 1901 when new inventions and time-saving gadgets were the prime commodity of door to door sales people
Spending money effectively is essential for any sales and marketing team. This is obvious. What’s less obvious is how to spend it.
The sales and marketing budget is all-important: on average, it accounts for around 10% of a company’s total annual spend. Making sure it’s used in the right places – and, perhaps more importantly, not used in the wrong areas – is all-important.
So where should the money go?
Here are three areas to avoid, and three more to invest in.1