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If you’re anything like me, social media has become an important point of your day. Plus working in marketing means a portion of my time is spent on it anyway. I’ve always been a social media nut. Twitter, Facebook, LinkedIn, Pinterest, Instagram…I’m on them all somewhere. 10 points to the first person to find me on each of them!

But from a business point of view, social media has become one of the most valuable sources of information for your company. Unless you live under a rock, the vast majority of us are on social media in some way or another

Sales technology

Sales 2.0 is a term that is thrown around these days, but do any of us really know what it is and what it means for your business?

Many salespeople will eye Sales 2.0 with a fair amount of suspicion and curiosity. After all, we’ve all heard the positive things about technology improving sales, upping commission and making their working lives easier a million times before. To the humble salesperson, Sales 2.0 is just another chain for management to drag them around on, playing ‘big brother’ and watching their every move.

But when Sales 2

Every man and his dog talk around selling the ‘value’ of your product and not on price. This is a valid argument because if you have sold your value then price shouldn’t even become an issue. True value is the perception of a prospect, so if you’re hitting all the right buttons and presenting a solution that really solves their problem you shouldn’t have to undercut your competitors on price. The following will help you start selling value rather than price.

“Price is what you pay, value is what you get”