in Social Media
We are often guilty of ignoring our problems and just letting them tick away in the background while we focus on the positive things in our lives.
While it’s a nice way to go about living in the short term, it can do you some serious damage in the long-term.
Minor health niggles, small financial difficulties and bad habits can all become much more serious problems in the future if we ignore them in the present.
Well, believe it or not, exactly the same can be said for your sales process
Marketing and sales are essentially two sides of the same coin: both have the aim of raising awareness of a brand, product or service, and nowadays, both have to write to sell.
The only difference is that marketing tends to speak to a group of people all at once, whereas sales is done on a one-to-one basis.
As a result, over the years, the best salespeople have become those who have the smoothest talk, whereas the best marketers are those who can write the best sounding and most engaging content