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Do you simply Sell? Or Sell and Retain?


written by Natalie Davies

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Triggered email campaigns are helping companies of all sizes to sell better to their customers, improve conversion rates and retain customers better than ever before. Great, you’ve sold into a customer already, but do you have the tools in place to retain that customer?

It is a no-brainer that talking to your customers at the right time (often just as they are about to buy) is always going to improve your conversion rates. A recent survey (Epsilon, 2013) has shown that a triggered messaging campaign yields 70.5% higher open rates and 101.8% higher click through rates compared to your standard ‘business as usual’ messages. In light of these statistics, it is clear that without a triggered marketing program in place, you are potentially missing out on big returns and losing your customers to a competitor every day.

Sell or retain?

We all know that it costs four times as much to find a new customer as it does to keep an existing one. Retention is vital in a turbulent economy and this is where triggered marketing really comes into play.

With the latest sales-i development, Campaign Manager, you can actively target and reach a specific cross section of your customers. Take an example. You sell coffee machines. With sales-i, you know that John Doe Enterprises in California has just ordered fifteen of your coffee machines, but none of your coffee. You make a much better margin on the coffee, the consumables. So, armed with this knowledge, you can send a triggered, targeted message to John Doe Enterprises with an exclusive promotion on your coffee using the Sell & Retain Automated Marketing Program. Simple. Retain your customers and grow your business.

When you think about it, triggered messaging and automated marketing is pretty easy to get to grips with. You can find additional selling opportunities and revenue streams in just a few clicks with sales-i, but couple this information with Sell and Retain and you’re really onto a winner!

If you are lucky enough to be jetting off to sunny Florida for the SP Richards Advantage Business Conference this week, then make sure you stop by booth 1234, meet the sales-i team and we will be showcasing the real value of triggered messaging!

If (like me!), you’ll be in the office this week, you can find out more about the hidden value of triggered messaging, right here or get in touch with the sales-i team for more information.

Written By -

I'm another marketing bod here at sales-i (that is marketing exec come social secretary, branded wardrobe, stationary cupboard, fixer of the printer and chief maker of a terrible cup of tea). I get to work with the two delights that are Chris and Steve who have taken it upon themselves to educate me on all things football and Star Wars. I’m a Villa or Birmingham City fan depending on which of them you ask. I really rather enjoy reading and writing (I'm not that great at the maths thing, as Chris will tell you). What I lack in Star Wars and football knowledge, I make up for with a keen eye for a good wine and a great impression of a Wookie.

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