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Harnessing big data to market to Millennials


written by Natalie Davies

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Millennials are a unique bunch; they’ve grown up with technology, have never known a time without a smartphone and today have a strong hold over the consumer landscape.

But these next-genners know exactly what they want and how they want it. And they want it now. They crave relevancy and engagement, but with a short window to capture their attention, how can you pique their interest and keep them engaged?

Our CEO, Paul Black, has recently spoken to Growth Business to discuss how you can go about targeting this generation of tech-crazed twenty-somethings using Big Data.

Written By -

I'm another marketing bod here at sales-i (that is marketing exec come social secretary, branded wardrobe, stationary cupboard, fixer of the printer and chief maker of a terrible cup of tea). I get to work with the two delights that are Chris and Steve who have taken it upon themselves to educate me on all things football and Star Wars. I’m a Villa or Birmingham City fan depending on which of them you ask. I really rather enjoy reading and writing (I'm not that great at the maths thing, as Chris will tell you). What I lack in Star Wars and football knowledge, I make up for with a keen eye for a good wine and a great impression of a Wookie.

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