The office products industry is incredibly and increasingly hard to compete in.
Walmart alone made $466.1 billion in net sales for the fiscal year ending January 2013. And they’re not alone; smaller e-tailers who didn’t sell office products until recently are on the rise too, widening their scope through online advertising, SEO-optimisation and social platforms.
On the other hand, the king of all online retailers have further contributed to our step away from smaller, local stores and chains. Amazon, for example, generated $67.9 billion in online sales last year and have recently launched AmazonSupply, to offer “the Earth’s largest selection of essential products for businesses, labs, workshops and factories”.
With all of this new competition in the office supplies industry, how can the SMEs compete? How can they, the Davids, beat the Goliaths? What will be there stone and catapult?
Here at sales-i, we believe – as do our many customers based in the office supplies industry – that the key to competing and excelling is data. Your customer and financial data holds key information and telling facts about the entire market. Learn what these are and you’ll be able to do more than just compete.
In ‘How to beat the Big Boxes’, we share the key factors that are making the smaller office products industry businesses a force to be reckoned with, and how data plays its part.
Click here to download our free whitepaper now.