For many UK businesses, cracking the US market is seen as the ultimate dream. But doing so is far easier said than done. Now, not to blow our own trumpet, but we’re proud to say we did just that and cracked the US market just 18 months after we set up shop in the UK.
So our CEO, Paul Black, knows a thing or two about doing business in the US and he recently spoke to Disrupts magazine about how different the two markets are and what it really takes to sell Stateside.
Read more to find out everything you need to know to be a successful British business in the US.