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What millennials want: how to sell well without being a mind reader

written by Natalie Davies

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The demographic cohort that lingers somewhere between Gen X and Gen Z, today’s millennials are having a huge impact on sales processes across every industry.

Renowned for their inherent ‘pickiness’ and a demand for instant gratification, our CEO talks all thing millennial over on SME Web and how you can get by without being a mind reader.

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I'm another marketing bod here at sales-i (that is marketing exec come social secretary, branded wardrobe, stationary cupboard, fixer of the printer and chief maker of a terrible cup of tea). I get to work with the two delights that are Chris and Steve who have taken it upon themselves to educate me on all things football and Star Wars. I’m a Villa or Birmingham City fan depending on which of them you ask. I really rather enjoy reading and writing (I'm not that great at the maths thing, as Chris will tell you). What I lack in Star Wars and football knowledge, I make up for with a keen eye for a good wine and a great impression of a Wookie.

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