News Release

The Secret Sauce is in the Software’s Simplicity; Gerry Brown of Bloor Research on sales-i

Solihull, UK – March 07th, 2008 - sales-i, (www.sales-i.com) the real-time sales acceleration service for front line sales people, today issued a new article by Bloor Research senior analyst Gerry Brown, entitled The Secret Sauce is in the Software’s Simplicity – where Brown explores the simple secret behind sales-i’s philosophy; See it, Get it

Gerry Brown is a highly respected software industry analyst and much experienced sales and marketing specialist. During his 20 year career he has held senior management positions with companies such as Xerox, ICL, Fujitsu, Hyperion and MicroStrategy. He is a frequent writer and contributor on subjects including business intelligence, performance management, software deployment models and general software market trends

In this article on sales-i, Gerry gives a high level overview of the service, its simplicity and how it works. He highlights sales-i’s suitability for small to mid-size companies and cites the office products industry as an example, commenting “sales-i is ideal for small and mid-size companies with many products and customers. Office equipment companies are a classic example. Office equipment companies need to sell paper with envelopes, copiers and toner refills etc—cross-selling, up-selling, and switch-selling is the way to maximise share of customer wallet. sales-i helps sales reps to be aware of such sales opportunities.”

Reviewing sales-i’s integration and deployment options Gerry adds, “sales-i uses seamless mashups and is interoperable with other vendor applications. For example, users toggle between sales-i, Google Live Maps and SalesForce.com. sales-i can be easily mixed with best-of-breed applications. sales-i is directly accessible from Outlook and web browsers and via mobile phones, PDAs / BlackBerrys, and portable PCs. Salespeople receive sales-i ‘action required’ alerts on the road. They can also do account reviews at customer premises, using the "customer mode" button to mask cost and profit figures from the customer.”

To read the full article please visit http://www.it-analysis.com/sme/content.php?cid=10266 or download a version from the sales-i website

About sales-i

sales-i© is a real-time sales acceleration service for frontline sales people. Through sales-i, sales professionals are empowered with real-time customer buying behaviour alerts which are delivered by email and text messaging, empowering them to make better informed, personalised and faster decisions which maximise repeat sales and reduce customer slippage. sales-i is a true Software-as-a-Service solution charged on a per-user, per-month, basis. Sales and marketing organisations rely on sales-i to accelerate their sales intelligence. This delivers protected customer share, better margins, visible cross-sell and up-sell opportunities and increased customer buying behaviour know-how resulting in more intelligent, profitable selling. sales-i is a privately held company with headquarters in Solihull, UK. For more information about sales-i visit www.sales-i.com or email tellmemore@sales-i.com