Solihull, UK - November 28th, 2007 - sales-i, (www.sales-i.com) the real-time sales acceleration service for front line sales people, today announced that Woods Business Services, the office stationery, IT consumables and office furniture specialists, has selected sales-i to deliver quick and easy access to valuable sales information and identify upselling and cross selling opportunities across its 350+ customer base.

Woods Business Services is based in Chippenham, Wiltshire and supplies over 20,000 office products including stationery, IT consumables, business machines and office furniture UK-wide with next day delivery. When its wholesaler, Spicers, approached general manager Jon Banger to say it was running a trial of a new real-time sales intelligence service, Jon was keen to see how it could improve sales performance at Woods.

"We are new to sales-i but already I can see the benefits that it will offer our business," explains Jon. "As a medium sized office products supplier we have the same issues as companies many times larger than ourselves. With more than 350 customers and a product range in excess of 20,000 we struggle to get real visibility of the buying patterns and behaviours of many of our customers. So we rely on manually sifting through information and at best can only do this properly for a handful of key customers." Jon continues, "With sales-i, we have quick and easy access to all of our customers, what they buy, what they don't buy, how profitable accounts are and what margins we make. This qualitative gap analysis allows us to make informed decisions regarding sales gaps and opportunities and approach each sales call proactively armed with real time facts."

Jon has invested time to get his data collated accurately and uploaded from Woods' Progress business system into the sales-i system, an exercise that he says is critical to ensure the success of the project. Now the team is able to manipulate its data and is focusing on its top customers and prospects to unearth sales opportunities. Although only at an early stage with sales-i, Jon can see immediate benefits that he and his team can realise.

"When we visit a customer we will have all of their information at our fingertips and this makes for a much more productive meeting and importantly, it projects a very positive image of Woods Business Services. sales-i displays information both line by line and in a visual dashboard format with charts and graphs and this has great impact both for us and our clients. The ability to switch the system to 'customer mode' means we can turn off sensitive information such as margins and profits when in meetings with customers." Jon adds, "We are looking forward to exploring the potential that sales-i can deliver to us both in the short term and the powerful impact that the sales-i alert service will make as we move forward with the system."

Kevin McGirl is sales-i's co-founder and says, "We are delighted to welcome Woods Business Services to our growing base of office products customers. We have worked closely with Jon to make sure that the quality and accuracy of Woods' data is as good as it can be and this attention to detail will pay dividends when it comes to identifying trends and changes in customer behaviour thereby boosting sales opportunities." Kevin continues, "Armed with the same powerful selling tools as companies many times their size, Woods Business Services is competing on a level playing field with the giants of the industry."

For more information on sales-i please visit www.sales-i.com

About Wood Business Services

Woods Business Services is based in Chippenham, Wiltshire and supplies over 20,000 office products including stationery, IT consumables, business machines and office furniture UK wide with next day delivery. For more information please visit www.woodsoffice.co.uk

About sales-i

sales-i© is a real-time sales acceleration service for frontline sales people. Through sales-i, sales professionals are empowered with real-time customer buying behaviour alerts which are delivered by email and text messaging, empowering them to make better informed, personalised and faster decisions which maximise repeat sales and reduce customer slippage. sales-i is a true Software-as-a-Service solution charged on a per-user, per-month, basis. Sales and marketing organisations rely on sales-i to accelerate their sales intelligence. This delivers protected customer share, better margins, visible cross-sell and up-sell opportunities and increased customer buying behaviour know-how resulting in more intelligent, profitable selling. sales-i is a privately held company with headquarters in Solihull, UK. For more information about sales-i visit www.sales-i.com or email tellmemore@sales-i.com

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