Solihull, UK – January 29th, 2008 - sales-i, (www.sales-i.com) the real-time sales acceleration service for front line sales people, today announced that A. Proctor Group Ltd, a long –established Scottish headquartered supplier of innovative materials and products to the construction industry, is successfully using the sales-i sales intelligence service to boost the productivity and efficiency of its front line sales people.

Proctor Group has a national sales force of over twenty-five operating throughout the UK. Construction products are supplied through a national chain of stockists and distributors whilst the specialist insulation and ventilation agricultural division markets direct to the farming community. Manufacturing and distribution is co-ordinated from 45,000 sq. ft. of warehousing on the Group’s own 4.5 acre industrial estate also in Blairgowrie.

One of the key tenets of the Group is its unrivalled technical advice centre that delivers same-day, high quality advice and support to the sales team, distributors, architects, contractors & customers. This focus on customer service and technology played a key part in Proctor Group’s search for an integrated sales intelligence service to interrogate its colossal customer and sales databases and deliver insightful, actionable information to improve sales performance by highlighting sales opportunities and changes in customer behaviour.

Paul Roy is Proctor Group’s Finance director and guided the search for such a system. “The more information we collect, the greater the challenge to interrogate it and identify trends and changes within it and this impacts on customer service,” commented Paul. “This lack of visibility can result in missed cross selling and up selling opportunities, unproductive customer calls and inefficient use of front line sales people’s time. By overlaying intelligent alerts on top of that mountain of customer, product and sales data we knew we could proactively unearth business we didn’t otherwise know about, make the sales process simpler and improve the customer experience. “ Paul was introduced to sales-i and was already a convert to the benefits of a software-as-a-service approach to solving this problem rather than investing in hardware, systems and internal IT resources to run such a solution. “I was particularly attracted to the sales-i ‘alert’ feature which allows us to develop a series of personalised alerts that interrogate our data and inform us when there is something to report. These alerts show us changes in behaviour, where a customer buys one product but not another related product, where spend profiles change, most profitable business etc. The important thing is that we decide what the alerts should be and we are continually refining these to make sure that we are evolving sensible best practices for the business, the sales team and our customers.”

Before sales-i, Proctor Group’s front line sales people faced wading through and interrogating spreadsheets provided by the accounts department. Now with regular updates sent to their email accounts, the sales people are getting quicker, targeted, actionable sales information from head office and this makes for a more professional, profitable sales call. Customers benefit too according to Paul, “Our sales people go into a call with real-time, accurate information about the customer and this awareness improves the whole buying experience and service level and directly impacts on customer loyalty.”

Paul sees the sales-i alert service undergoing continuous evolution and checking to make sure that the appropriate queries are being run and that they are directly relevant to each sales professional, “The success of this system lies in its appropriateness and relevance to the sales team and by taking the time to work with the sales team, explain the rationale behind sales-i and ensuring their buy-in we will continue to expand this service that benefits us, our sales people and our customers.”

The sales-i sales intelligence service is run as a hosted service meaning that the customer has no need to install the software on their premises. The data is automatically extracted from Proctor Group’s Pegasus Opera business system and supplied to sales-i. sales-i manipulates and interrogates the data and makes this visible to Proctor Group via a simple Web interface. Paul is a devotee of this on-demand software model and explains, “Accessing software in this way minimises our risk and enables us to try it out without a huge upfront licence commitment and this is very appealing to us at Proctor Group.” Paul continues, “We are also happy to be amongst the early adopters of sales-i who are a young, dynamic company founded by people who have between them, many years experience in sales intelligence solutions. By being involved from the early stages and making in-depth use of the technology, Proctor Group has the chance to influence the ongoing development of this sales service with suggested product and service improvements.” For more information on sales-i please visit www.sales-i.com.

About A. Proctor Group Ltd

Blairgowrie in Perthshire is home to the A. PROCTOR GROUP LTD. The company's history stretches back to the 1800's when flax spinning and textiles were one of Tayside's major industries. Owning mills originally in Dundee and then Blairgowrie, the PROCTOR family has strong ties in the area.

Diversification into specialist agricultural and construction products began in the 1950's. Today the Group operates out of The Haugh, which now acts as a high tech office for the thirty local staff involved in administration and customer services.

To find out more visit www.proctorgroup.com

About sales-i

sales-i© is a real-time sales acceleration service for frontline sales people. Through sales-i, sales professionals are empowered with real-time customer buying behaviour alerts which are delivered by email and text messaging, empowering them to make better informed, personalised and faster decisions which maximise repeat sales and reduce customer slippage. sales-i is a true Software-as-a-Service solution charged on a per-user, per-month, basis. Sales and marketing organisations rely on sales-i to accelerate their sales intelligence. This delivers protected customer share, better margins, visible cross-sell and up-sell opportunities and increased customer buying behaviour know-how resulting in more intelligent, profitable selling. sales-i is a privately held company with headquarters in Solihull, UK. For more information about sales-i visit www.sales-i.com or email tellmemore@sales-i.com

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