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about Big data

5 myths about Big Data that are total BS

A quick Google search of the term ‘Big Data’ brings up big results, about 257,000,000 of them in fact.

With so many different points of view and conflicting opinions about what Big Data is or isn’t, how can you get a rounded idea of what Big Data is and how it can help your business?

Still a mystery to many, Big Data has been a buzzword of late and has the power to transform businesses for the better and launch them into a more profitable, fact-driven future.

But, as with any new topic of interest, buzzword or fad, falsehoods tend to pop up more than facts


Working at a company that specializes in helping sales managers hit (and, in many cases, exceed) their targets, I regularly discuss what tools they use. There are the basic ones like CRM, e-mail tracking software and LinkedIn. All are great tools and should be used daily, however only give you half the story: negotiation skills, positioning and previous interactions.

The other half of the story is the way that a sales manager leads and makes decisions. The best sales managers use data to influence their actions before they make them

future selling

I’m calling on all salespeople to start thinking about how you approach your job, because in a few years’ time, you may be in danger of losing it!

I know it’s a harsh statement to start a blog with, but according to Forrester, of the 4.5 million B2B salespeople in existence today, one million will be net displaced by 2020, particularly ‘order takers’.

The reason? Buyers are more informed and self-sufficient than ever before and don’t need your help as much as they used to.

So what can you do to avoid becoming irrelevant?