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about Business Intelligence


Our friends over at Boston University’s MSCIS Program have researched how Business Intelligence (BI) is key for gaining a competitive advantage. In the infographic below they highlight the growth of BI to managing data and the effectiveness it has on decision-making.

If you like the infographic, don’t forget to share it!


What’s the difference between ERP software and BI software? These are two pieces of software that are often confused, muddled up and perceived to be something they are not. What they are however are two very distinct pieces of software that do very different things.

Enterprise Resource Planning (or ERP) software doesn’t really live up to its name. In fact, does it at all? Planning, it doesn’t do much of that


There’s nothing quite like having a deal in the palm of your hands only to see it slip away.

Whether it’s due to poor website set up or a tired sales approach, exactly that happens to your leads as you unintentionally lose them and potentially see them go with the competition.

Use customer intelligence tools correctly and you can not only learn where the most common exit points are, but also gain insight into why it’s happening.

Once you’ve got the why, you can come up with a solution. So, exactly why are you losing leads? Here are 7 common reasons