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Big data

Every year the IT industry is talking about a new hot topic, and this year it’s been all about Big Data. Many big names in tech have been discussing what effect Big Data will have on storage and handling of data.

So what’s the big deal with Big Data?

Firstly lets understand what Big Data actually is

Let’s be clear to start that Big Data is not an oversized pale robot from Star Trek – The Next Generation, but is more about your everyday business information.

Mobile business intelligence

Mobile BI is becoming more popular than a new Cadillac pulling up outside an old folks home, and there’s good reason too. Below are five reasons why Mobile BI is fast becoming a global phenomenon in businesses.

1. Colossal increase of smartphones and tablets in business

In the world today there are over 5.5 billion connected mobile devices from a population of 7 billion people. Therefore it’s no surprise that the rapid uptake of smartphones and tablets is having a profound effect in businesses

Marketing business intelligence

Jump on Google and do a quick search for marketing quotes and you’ll probably come across this one, “I know that half of my advertising dollars are wasted… I just don’t know which half” by John Wanamaker, a former marketer. Basically he was saying without knowledge of what marketing activities are working well you cannot differentiate the good from the bad. The result, more spend, more work for a similar outcome compared to if you were to concentrate on just the successful activities