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Marketing business intelligence

Jump on Google and do a quick search for marketing quotes and you’ll probably come across this one, “I know that half of my advertising dollars are wasted… I just don’t know which half” by John Wanamaker, a former marketer. Basically he was saying without knowledge of what marketing activities are working well you cannot differentiate the good from the bad. The result, more spend, more work for a similar outcome compared to if you were to concentrate on just the successful activities

Building supplies

This year is opening up new growth opportunities for the building supplies industry. But what can you do to ensure your business is securing new sales and preparing for growth? We have put together a few hints and tips to get you thinking about changes that can get you building a successful sales pipeline.

Tip 1: Manage your data, don’t let it manage you

With multiple product lines your sales data is the backbone of any building business. It allows you to predict future sales so your supply chain works more efficiently

The Jan/San industry is a busy market. Finding new growth opportunities can be a mammoth task. There are things you can do to ensure your sales stay strong and profits soar. We have put together a few hints and tips to get you thinking about changes that you can implement to establish a successful sales pipeline.

Tip 1: Understand your products, it can be difficult

It may seem obvious but not many businesses truly understand all of their product lines