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The term contact management software used to be synonymous with an online address book. Sure, it could be shared across departments, and notes could be made against customers’ records, but that was about it.

Fast forward to today, and contact management software has become the lynch pin of many organizations’ sales strategies.

So, what is contact management software and how can it help grow your business?

What is contact management software?

At the most basic level, a contact management system provides quick access to customers’ names and contact info