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Your customer relationship management (CRM) software can be used for much more than just managing relationships. Used in the right way, it can make you more efficient, more profitable, and ultimately more successful. Find 5 top tips below on exactly how to make the most of your CRM system, and find out why using a CRM for sales could make you better at your job all round.

1. Share information across your team

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7th January 2018
BI vs traditional CRM

Many prospects often ask our sales team “What can sales-i offer me that my current CRM package can’t?” and “What’s the difference between BI and CRM?” Good questions. Our system will put opportunities in front of your salespeople and marketers – all they’ll need to do is grab them.

CRM is a handy tool by itself, but the right BI system working in conjunction with your CRM package will turn your data into actionable, profitable information. sales-i helps you generate more profit by analyzing the data currently housed in your CRM package

Benefits of CRM software

With its roots firmly set in the late 1980s, Customer Relationship Management software has come on leaps and bounds since the digital rolodex and database marketing software of yesteryear. In 1986 ACT! introduced the world to contact management software which allowed users to store and organize customer contact information.

The contact management software that followed from a myriad of suppliers formed the foundations of the CRM software tools we know today