With its roots firmly set in the late 1980s, Customer Relationship Management software has come on leaps and bounds since the digital rolodex and database marketing software of yesteryear. In 1986 ACT! introduced the world to contact management software which allowed users to store and organize customer contact information.
The contact management software that followed from a myriad of suppliers formed the foundations of the CRM software tools we know today
Have you ever heard of ‘Cause and Effect’? It’s a theory that suggests every action has an equal reaction.
For example, Joe forgot to plug his laptop in (cause) and his laptop stopped working (effect).
So, what does this have to do with data management in your CRM system? Simple, the better the data is that you input, the more valuable the information that you extract will be.
If you’re to believe research carried out by numerous companies, roughly 65% of CRM systems fail
You’ve just stepped out of that all-important sales meeting that you’ve spent hours prepping for, but the admin doesn’t stop there. Now you need to update your CRM notes to reflect on what was just discussed.
Working closely with salespeople, I know that this is regarded as a chore rather than an important selling task. Surely, every minute your taking notes is a minute lost selling