Any software that can alleviate some of the lengthier tasks that come as part and parcel of running a business are always welcomed among business owners. Almost all businesses, regardless of shape, size or industry, can benefit from sales software and what it has to offer.
Automation techniques can be employed to cover a number of responsibilities, meaning that you can get back to concentrating on your own tasks while the software takes care of the rest
During one of my daily web surfing sessions, I came across an article: 11 Terrible CRM Systems For Your Company. My initial thoughts were, “Why was the owner of a CRM reseller being so negative about their own product range?”
As I continued to read on, I realized that it wasn’t in fact the CRM systems that were terrible, but more the attitudes of the people who use them. In short: you get what you put in
Let’s take a quick look at the customer habits of today. We all expect more for less; it’s cheap and easy to switch and being loyal is no longer a priority for any of us. This rings true for both B2B and B2C sales as we are all being more mindful of our money and budgets get squeezed tightly.
As youngsters when we take our first steps into the professional working world, it is drilled into many of us that it is more costly to convert a new customer than it is to keep an existing one. Certainly, that still applies