According to Harvard Business Review “acquiring a new customer is anywhere from five, to 25 times more expensive than retaining an existing one.” Which is a great incentive to work on your customer retention strategies. But what about when you’ve already lost them?
Never fear, that list of lapsed customers offers a great opportunity
With its roots firmly set in the late 1980s, Customer Relationship Management (CRM) software has come on leaps and bounds since the digital rolodex and database marketing software of yesteryear. In 1986 ACT! introduced the world to contact management software which allowed users to store and organize customer contact information.
The contact management software that followed from a myriad of suppliers formed the foundations of the CRM software tools we know today
Your customer relationship management (CRM) software can be used for much more than just managing relationships. Used in the right way, it can make you more efficient, more profitable, and ultimately more successful. Find 5 top tips below on how to make the most of your CRM system, and find out why using a CRM for sales could make you better at your job all round.1. Share information across your team
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