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When used correctly, CRM (Customer Relationship Management) software is a great way to store masses of information, manage accounts, spot trends and sell effectively.

However, incorrect use of a CRM system can be very damaging to a company’s reputation and your relationship with customers.

My colleague told me in his previous role he accidentally sent an email to Dear ‘Barry has died’, as the account manager had not deleted poor Barry’s record and had instead decided to leave what they thought was a helpful note under his first name

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When it comes to implementing new technology to drive your business empire forwards, you certainly aren’t short of options. CRM systems are often topping the list of automotive aftermarket business leader and as a buyer, you’ll be spoilt for choice.

But how do you discern between the dozens of options available? Our co-founder, Kevin McGirl was interviewed for

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Great. You’ve made the decision to implement a Customer Relationship Management (CRM) system into your business. You’ll soon be wondering what you ever did without it!

I recently caught up with one of our partners and good friends Neil Saviano over at CRM International to get his tips on how to make implementing a CRM system a raging success. If anyone knows CRM, it’s Neil.

1. Spring-clean your data

If you take nothing else away from this article, take this point and don’t forget it