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When it comes to implementing new technology to drive your business empire forwards, you certainly aren’t short of options. CRM systems are often topping the list of automotive aftermarket business leader and as a buyer, you’ll be spoilt for choice.

But how do you discern between the dozens of options available? Our co-founder, Kevin McGirl was interviewed for


Great. You’ve made the decision to implement a Customer Relationship Management (CRM) system into your business. You’ll soon be wondering what you ever did without it!

I recently caught up with one of our partners and good friends Neil Saviano over at CRM International to get his tips on how to make implementing a CRM system a raging success. If anyone knows CRM, it’s Neil.

1. Spring-clean your data

If you take nothing else away from this article, take this point and don’t forget it


When done right, using CRM software can reap many rewards for your business empire. Put it in the wrong hands, however and it can also become time-consuming and counterproductive very quickly. Whether too much, too little, or not right at all – using your CRM software in just the right way is imperative to its effectiveness.

1. Overuse of your CRM software

Sales managers are usually guilty of this