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Customer relationship management

Here at sales-i, we are proud to have an extensive network of partners that we work closely with. For today’s post, we are delighted to have had the chance to catch up with Neil Saviano, President of CRM International.

When it comes to Customer Relationship Management systems, Neil is one of the go to sources for information and advice. Not only does he have an extensive sales and marketing background, but also Neil is a renowned international public speaker in the CRM arena

31st July 2013

CRM has changed a lot since day 1. We all know that. The movers and shakers in the CRM world have only gotten more powerful and the adoption of Software-as-a-Service based technologies is only set to continue for the rest of 2013 and well into 2014. With a growing business focus on customer service and the need for information, the CRM market is going from strength to strength.

Over the past few years, CRM has quickly become strategy in many businesses and the need for more information that is readily available is becoming ingrained

Evolution of CRM

There’s no doubt about it, CRM is fast becoming an integral part of many businesses. We all like being treated as an individual so when Joe Bloggs Enterprises calls you up and has a chit chat about how your trip to Paris was, you will undoubtedly leave that call thinking “That was nice of him to ask…!” Nice? Maybe. Business savvy? Absolutely. That is CRM working its magic.

Research by Gartner has indicated that the adoption of SaaS based technologies, including CRM will drive the increase in software spend throughout 2013 and into 2014