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Stalk your customers

As the global economy struggles and sales teams delve deep into their consciences about wasting fuel on poorly planned customer visits, market analysts are reporting a peak in interest in customer relationship management (CRM) tools. Paul Black, co-founder of sales-i, argues there is no shame in knowing your customer’s shoe size even if it’s from stalking them. Here at sales-i, the growing trend and usage of CRM tools is becoming ever more evident