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about Customer Intelligence

The Jan/San industry is a busy market. Finding new growth opportunities can be a mammoth task. There are things you can do to ensure your sales stay strong and profits soar. We have put together a few hints and tips to get you thinking about changes that you can implement to establish a successful sales pipeline.

Tip 1: Understand your products, it can be difficult

It may seem obvious but not many businesses truly understand all of their product lines

Customer insight

Customer insight is the understanding of your customer, based on their buying behavior, their experiences with you, their beliefs or needs. Customer insights go beyond raw data or research, it is a multi-view of your customers derived from a strategic analysis of qualitative and quantitative data

customer health score

As a manufacturer, wholesaler or distributor, 80 –  90% of next year’s revenue will come from your existing customers. Knowing which customers are at risk of leaving, could be buying more or are true advocates of your brand is an essential part of a successful business. To gain insight, you need to apply a customer health score to every account. You may already do this with a red, yellow, or green system