about customer loyalty
As a manufacturer, wholesaler or distributor, 80 – 90% of next year’s revenue will come from your existing customers. Knowing which customers are at risk of leaving, could be buying more or are true advocates of your brand is an essential part of a successful business. To gain insight, you need to apply a customer health score to every account. You may already do this with a red, yellow, or green system
Enticing the customers through the door is the easy part. Getting them to stay (customer retention) is where the challenge begins. Learning how to tailor your service to each individual customer is the secret to maintaining a positive relationship, and developing it into one that lasts. But how exactly do you ensure your customers stay happy? Sometimes looking at them in a different light can help to deliver a service that will keep them happy, and make them stay…
Despite what the news will have you believe, things are looking up for the UK economy, with retail sales, the pound and confidence in British business all soaring since the majority voted leave about 2 months ago.
That said, every single company up and down the country will be wondering exactly how to prosper in the times of economic uncertainty that we may well enter during the actual Brexit process, which is likely to last well into 2018