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about Customer relationship management

garbage crm system
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Have you ever heard of ‘Cause and Effect’? It’s a theory that suggests every action has an equal reaction.

For example, Joe forgot to plug his laptop in (cause) and his laptop stopped working (effect).

So, what does this have to do with data management in your CRM system? Simple, the better the data is that you input, the more valuable the information that you extract will be.

If you’re to believe research carried out by numerous companies, roughly 65% of CRM systems fail

crm notes
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You’ve just stepped out of that all-important sales meeting that you’ve spent hours prepping for, but the admin doesn’t stop there. Now you need to update your CRM notes to reflect on what was just discussed.

Working closely with salespeople, I know that this is regarded as a chore rather than an important selling task. Surely, every minute your taking notes is a minute lost selling

cloud crm
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When it comes to using a CRM system, Cloud based CRM solutions have introduced a completely new way of doing things. Moving everything to the Cloud brings about a whole host of benefits that weren’t accessible with traditional, on premise CRM solutions – which has led to many companies, large and small, opting for a more contemporary solution. But what is Cloud based CRM, and what are its actual benefits?

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