about Customer relationship management
An angry customer doesn’t mean a lost customer. In fact, if you handle the situation well, it will likely build greater trust and strengthen the customer relationship. But you’ve got to act fast – a dissatisfied customer or client will only provide a very narrow window of opportunity for resolution.
For advice on counteracting negative human emotions and feelings, a natural port of call is psychology
Businesses are now competing within their industries more than ever before, thanks to the ever-evolving digital space and varying customer demands. It can be hard to keep up! Utilizing efficient supply chains was something that could set a business apart from its competition – but as more businesses catch on, what can be done to boost your brand even further?
Take a food service supply chain for example
Mick Jagger famously sang about his lack of satisfaction, and if your customers ever feel that way, they won’t remain your customers for long. Monitoring customer satisfaction is a vital part of any customer relationship management strategy. No matter how frequently you’re in contact or ‘feel’ that things are going well, asking your customers how they rate your service or products will strengthen the relationship. You’ll know when is the right time to upsell, or dampen any relationship flames before they grow into a fire