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about Customer relationship management

31st July 2013

CRM has changed a lot since day 1. We all know that. The movers and shakers in the CRM world have only gotten more powerful and the adoption of Software-as-a-Service based technologies is only set to continue for the rest of 2013 and well into 2014. With a growing business focus on customer service and the need for information, the CRM market is going from strength to strength.

Over the past few years, CRM has quickly become strategy in many businesses and the need for more information that is readily available is becoming ingrained

Evolution of CRM

There’s no doubt about it, CRM is fast becoming an integral part of many businesses. We all like being treated as an individual so when Joe Bloggs Enterprises calls you up and has a chit chat about how your trip to Paris was, you will undoubtedly leave that call thinking “That was nice of him to ask…!” Nice? Maybe. Business savvy? Absolutely. That is CRM working its magic.

Research by Gartner has indicated that the adoption of SaaS based technologies, including CRM will drive the increase in software spend throughout 2013 and into 2014

CRM savvy

Customer Relationship Management (CRM) is becoming increasingly prevalent in today’s business world. But where does the real value lie in implementing such a system? With an economy that is constantly fluctuating, getting the most out of every prospect or customer is a must.

Research has shown that having instant, mobile access to a CRM increases sales force productivity by an average of 14.6%, so there is no reason why you shouldn’t have an efficient CRM system in place