about Customer retention
This isn’t an 80’s rom-com and you are not Gordon Gekko. Business catchphrases are cliché and often flag up to customers that you are not treating them as individuals. Overused sales patter can quickly turn a client off. So, pause next time you go to assure someone your product is a ‘win-win’ for them or that it provides ‘peace of mind’… yawn. You can do better than that. Tell them a real example from a current client similar to them, or better yet, tailor a few personalized projections based on your prospect’s business
Enticing the customers through the door is the easy part. Getting them to stay (customer retention) is where the challenge begins. Learning how to tailor your service to each individual customer is the secret to maintaining a positive relationship, and developing it into one that lasts. But how exactly do you ensure your customers stay happy? Sometimes looking at them in a different light can help to deliver a service that will keep them happy, and make them stay…
Sadly, there’s no silver bullet out there with regards to customer retention. Every single company in the world, no matter how large and small, has to keep working at finding new ways to keep customers loyal. When you search on Google, countless sources will cite various complicated techniques for achieving good customer retention, while others argue it’s as simple as just giving the customer what they want. But what exactly do they want?
Well the man who started one of the most famous bars in the world, Giuseppe Cipriani, may just have the answer