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How To Retain Customers That Are Valuable To Your Business

Enticing the customers through the door is the easy part. Getting them to stay (customer retention) is where the challenge begins. Learning how to tailor your service to each individual customer is the secret to maintaining a positive relationship, and developing it into one that lasts. But how exactly do you ensure your customers stay happy? Sometimes looking at them in a different light can help to deliver a service that will keep them happy, and make them stay…

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Harry's bar, Venice
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Sadly, there’s no silver bullet out there with regards to customer retention. Every single company in the world, no matter how large and small, has to keep working at finding new ways to keep customers loyal. When you search on Google, countless sources will cite various complicated techniques for achieving good customer retention, while others argue it’s as simple as just giving the customer what they want. But what exactly do they want?

Well the man who started one of the most famous bars in the world, Giuseppe Cipriani, may just have the answer

Company culture

Would you sell steak to a vegetarian? Nope, me neither. Selling products to customers who clearly don’t have an interest in what you have to offer is a waste of energy and precious selling time. But at what point, exactly, was it made clear that they don’t want what you’re offering? Without customer intelligence and analytics, you’ll never have the in-depth answers you need for approaching a sale, fully prepared

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