about Customer retention
Sadly, there’s no silver bullet out there with regards to customer retention. Every single company in the world, no matter how large and small, has to keep working at finding new ways to keep customers loyal. When you search on Google, countless sources will cite various complicated techniques for achieving good customer retention, while others argue it’s as simple as just giving the customer what they want. But what exactly do they want?
Well the man who started one of the most famous bars in the world, Giuseppe Cipriani, may just have the answer
Would you sell steak to a vegetarian? Nope, me neither. Selling products to customers who clearly don’t have an interest in what you have to offer is a waste of energy and precious selling time. But at what point, exactly, was it made clear that they don’t want what you’re offering? Without customer intelligence and analytics, you’ll never have the in-depth answers you need for approaching a sale, fully prepared
Do you trust me? This is a question with no in-between; it’s either yes or it’s no. Gaining trust from another individual is how you can start to build rapport and eventually even influence their actions.
Recently, I was lucky enough to come across an inspirational video on YouTube in which Richard Mullender was discussing how to improve your communication skills and your ability to inspire, influence, understand and persuade your peers.
Here is the video: