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Customer retention can be challenging for even the most seasoned of account managers. In this infographic, we share 6 game-changing statistics that demonstrate exactly how important a good customer retention strategy is.

How psychology can help in dealing with angry customers
How Psychology Can Help in Dealing with Angry Customers

An angry customer doesn’t mean a lost customer. In fact, if you handle the situation well, it will likely build greater trust and strengthen the customer relationship. But you’ve got to act fast – a dissatisfied customer or client will only provide a very narrow window of opportunity for resolution.

For advice on counteracting negative human emotions and feelings, a natural port of call is psychology

When you’re trying to grow your business, bringing in new customers or clients left right and centre seems like an attractive option.

Think of customers like cars. Buying a new car might seem attractive, but there is another option.

You’ve been driving the same car for a while now, and it’s not been letting you down. Over time, without appropriate care, its reliability might start to slip, and eventually it will break down