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about Customer retention

5th May 2016
sales trust

Do you trust me? This is a question with no in-between; it’s either yes or it’s no. Gaining trust from another individual is how you can start to build rapport and eventually even influence their actions.

Recently, I was lucky enough to come across an inspirational video on YouTube in which Richard Mullender was discussing how to improve your communication skills and your ability to inspire, influence, understand and persuade your peers.

Here is the video:

Sales Initiative magazine

Ah cold calls. We all despise them, yet so many salespeople continue to make them, having a hugely detrimental impact upon customer service levels. With just 13% of customers believing that a salesperson can truly understand their needs, a poorly informed, shoddy cold call is not the place to encourage a fruitful business relationship to flourish.

Our CEO, Paul Black spoke to

The Importance of Customer Loyalty

Customer loyalty is often overlooked by many B2B companies, with them usually looking to new business than retaining their existing base. However, these stats will show you the importance of customer loyalty and why having a strong retention strategy really sets your company apart from your competition, and will keep them queuing up for more.