about Customer retention
Sometimes in business, we can be so pre-occupied with chasing down new customers and offering them sparkling deals to attract them in, that we neglect the loyal customers we already have.
In fact, looking after customer relations is vital to building your business. If people are happy with your service, not only will they come back for more, but they have the capacity to become advocates for your brand, bringing more customers through your door without you having to do any of the hard work. Simple, right?
This isn’t an 80’s rom-com and you are not Gordon Gekko. Business catchphrases are cliché and often flag up to customers that you are not treating them as individuals. Overused sales patter can quickly turn a client off. So, pause next time you go to assure someone your product is a ‘win-win’ for them or that it provides ‘peace of mind’… yawn. You can do better than that. Tell them a real example from a current client similar to them, or better yet, tailor a few personalized projections based on your prospect’s business
Enticing the customers through the door is the easy part. Getting them to stay (customer retention) is where the challenge begins. Learning how to tailor your service to each individual customer is the secret to maintaining a positive relationship, and developing it into one that lasts. But how exactly do you ensure your customers stay happy? Sometimes looking at them in a different light can help to deliver a service that will keep them happy, and make them stay…