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about Customer retention

The Importance of Customer Loyalty

Customer loyalty is often overlooked by many B2B companies, with them usually looking to new business than retaining their existing base. However, these stats will show you the importance of customer loyalty and why having a strong retention strategy really sets your company apart from your competition, and will keep them queuing up for more.

Let’s take a quick look at the customer habits of today. We all expect more for less; it’s cheap and easy to switch and being loyal is no longer a priority for any of us. This rings true for both B2B and B2C sales as we are all being more mindful of our money and budgets get squeezed tightly.

As youngsters when we take our first steps into the professional working world, it is drilled into many of us that it is more costly to convert a new customer than it is to keep an existing one. Certainly, that still applies

Godfather of customer retention

Are you one of those wise guys who thinks that Big Data is just about boosting sales? Fuhgetaboutit! Let’s set the record straight: Big Data is about finding new opportunities and selling more, but it’s also about gaining a better understanding of everything around you, from what your target market needs to the moves that your key rivals are currently making. One of the main things that Big Data can do is help you understand your current customer better