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about Customer retention

Evolution of CRM

There’s no doubt about it, CRM is fast becoming an integral part of many businesses. We all like being treated as an individual so when Joe Bloggs Enterprises calls you up and has a chit chat about how your trip to Paris was, you will undoubtedly leave that call thinking “That was nice of him to ask…!” Nice? Maybe. Business savvy? Absolutely. That is CRM working its magic.

Research by Gartner has indicated that the adoption of SaaS based technologies, including CRM will drive the increase in software spend throughout 2013 and into 2014

CRM savvy

Customer Relationship Management (CRM) is becoming increasingly prevalent in today’s business world. But where does the real value lie in implementing such a system? With an economy that is constantly fluctuating, getting the most out of every prospect or customer is a must.

Research has shown that having instant, mobile access to a CRM increases sales force productivity by an average of 14.6%, so there is no reason why you shouldn’t have an efficient CRM system in place

Sell and retain customers

Triggered email campaigns are helping companies of all sizes to sell better to their customers, improve conversion rates and retain customers better than ever before. Great, you’ve sold into a customer already, but do you have the tools in place to retain that customer?

It is a no-brainer that talking to your customers at the right time (often just as they are about to buy) is always going to improve your conversion rates. A recent survey (Epsilon, 2013) has shown that a triggered messaging campaign yields 70.5% higher open rates and 101