about Customer retention
Converting prospects into paying customers is always a testing area in many sales processes. There will be those that close after one call or meeting, but there will always be those prospects that take their time, a lot of looking after and negotiating to get over the line.
Sales has changed over the last 30 or so years, prospects are no longer one and the same, but an educated bunch that know exactly what they want, when they want it and at what price. It is no longer a matter of marketing generating a lead for sales to go ahead and close it
Your business is more than just a product or service; it’s about people too. The way you treat people is important for customer retention because, at the end of the day, people do business with people.
Nothing can replace a positive impression and building strong relationships
Business is tough and retaining customers is often even tougher. What with new products being launched, competitors breathing down your neck and your customers tightening their belts.
In our recent whitepaper, 5 steps to successful selling in a modern world, we highlighted the importance of just that: retention.
There is no excuse for not putting the effort in after you have closed a deal. The sale is great, but it is not the be all and end all