As a manufacturer, wholesaler or distributor, 80 – 90% of next year’s revenue will come from your existing customers. Knowing which customers are at risk of leaving, could be buying more or are true advocates of your brand is an essential part of a successful business.
To gain insight, you need to apply a customer health score to every account. You may already do this with a red, yellow, or green system
Customer insight is the understanding of your customer, based on their buying behavior, their experiences with you, their beliefs or their needs. Customer insights go beyond raw data or research, it is a multi-view of your customers derived from a strategic analysis of qualitative and quantitative data
Here at sales-i, we’re always intrigued to hear just how much we’re making a change and helping our customers. Whether a quick thanks in an email or some glowing feedback, hearing from our users is always incredibly humbling.
Having jumped at the chance to interview one of our customers Shelly Miller, Director of Sales Development at aftermarket powerhouse