sales-i
Free Demo

Articles

about Customers

In a word, no. It’s time we said it out loud, the ‘gift of the gab’ is an outdated, clumsy and selfish trait that you SHOULDN’T want your sales team to possess.

What does it even mean? In my experience it tends to describe a person’s natural ability to talk mostly nonsense to get what they want or get out of what they don’t want. Usually these are the people scudding through life on solely bravado and a prayer. Who wants that person on their team?

Times have changed. Customers don’t have to take a salesperson’s word for it

Customer insight

Customer insight is the understanding of your customer, based on their buying behavior, their experiences with you, their beliefs or needs. Customer insights go beyond raw data or research, it is a multi-view of your customers derived from a strategic analysis of qualitative and quantitative data

upselling and cross-selling

When you’re looking for ways to grow your business, you could do worse than using tried and tested upselling or cross-selling techniques.

I know. You hate to hassle your current clients. But it makes good business sense, as the cost of upselling to existing customers is so much lower than going out on the hunt for new business.

Conversion rates are usually 16x higher and if they don’t buy anything additional, your call will turn into an account management one