Would you sell steak to a vegetarian? Nope, me neither. Selling products to customers who clearly don’t have an interest in what you have to offer is a waste of energy and precious selling time. But at what point, exactly, was it made clear that they don’t want what you’re offering? Without customer intelligence and analytics, you’ll never have the in-depth answers you need for approaching a sale, fully prepared
Do you trust me? This is a question with no in-between; it’s either yes or it’s no. Gaining trust from another individual is how you can start to build rapport and eventually even influence their actions.
Recently, I was lucky enough to come across an inspirational video on YouTube in which Richard Mullender was discussing how to improve your communication skills and your ability to inspire, influence, understand and persuade your peers.
Here is the video:
Customer loyalty is often overlooked by many B2B companies, with them usually looking to new business than retaining their existing base. However, these stats will show you the importance of customer loyalty and why having a strong retention strategy really sets your company apart from your competition, and will keep them queuing up for more.